Brand Tone

Sophisticated, Artistic, Reverent, and Intellectual

Brand Values

• •Timeless Innovation
• •Artistic Craftsmanship & Quality
• •Heritage & Legacy
• •Feminine Empowerment through Design
• •Forward-Thinking & Visionary Spirit

Best Practices

• •Prioritize Heritage: Always connect the narrative back to Madeleine Vionnet's pioneering spirit, her innovations (bias cut, draping), and her design philosophy. Make her the silent muse in every communication.
• •Use Evocative and Educated Language: Employ a rich vocabulary that speaks to art, sculpture, movement, and timelessness. Avoid fleeting trends in language or overly casual vernacular.
• •Maintain an Understated Elegance: The tone should be confident but not boastful. It should reflect the quiet luxury and intellectual depth of the brand.
• •Emphasize Artistry and Craftsmanship: Highlight the technical skill, the quality of materials, and the thought process behind the designs, positioning them as wearable art.
• •Speak to Lasting Values: Focus on themes of freedom, natural form, enduring style, and innovation rather than seasonal trends. Ensure the copy reflects the brand’s commitment to designs that transcend time.

Social Perception

Historically Esteemed, Brand in Transition/Revival, Niche & Exclusive, Artistically Driven, Potential for Modern Relevance

Copy Examples

• •Vionnet: Where architectural grace meets the liberated form. A legacy of innovation, artfully reimagined.
• •The bias cut whispered freedom in 1912. Today, it speaks volumes. Experience the enduring revolution of Vionnet.
• •Crafted not for the moment, but for all time. Vionnet returns, draping the future in timeless elegance.
• •Beyond fashion, a philosophy of movement. Discover the Vionnet collection – a dialogue between heritage and modernity.
• •Madeleine Vionnet sculpted with fabric, honoring the body's natural poetry. The legend continues.