Tono de Marca

Elegant, Inspirational, Expert, Customer-Focused, Passionate, Transparent

Valores de Marca

• •Quality
• •Design & Aesthetics
• •Customer Satisfaction
• •Expertise & Guidance
• •Variety & Choice
• •Functionality
• •Passion
• •Transparency

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of Violetti's tone (Elegant, Inspirational, Expert, Customer-Focused, Passionate, Transparent). Provide examples of "do's and don'ts" for word choice and phrasing.
• •Prioritize "You"-Centric Language: Focus on the customer's aspirations, needs, and visions (e.g., "bring *your* vision to life," "help *you* discover"). This reinforces the customer-focused value.
• •Emphasize Quality and Craftsmanship with Sophisticated Vocabulary: Use descriptive and evocative language that reflects the "exquisite" nature of the tiles without being overly verbose or alienating (e.g., "meticulously curated," "timeless allure," "enduring beauty").
• •Maintain an Informative and Helpful Stance: When discussing products or design ideas (like in blog posts or product descriptions), ensure the copy is not just promotional but also educational, reinforcing the "expert advice" value.
• •Ensure Consistency Across All Platforms: Whether it's website copy, email newsletters, (future) social media posts, or customer service interactions, the tone should remain consistent. Regularly review content to ensure it aligns with the established brand voice.

Percepción Social

The brand's own website strives to project an image of a high-quality, customer-focused, and design-led company. The absence of significant negative mentions could be seen as neutral-to-positive, assuming a reasonable volume of business. Without more direct customer feedback, the perception is largely shaped by the brand's self-presentation, which is professional and appealing.

Ejemplos de Copy

• •Headline: Transform Your Home with Timeless Elegance. Body: Discover the Violetti Tiles collection – where exquisite design meets unparalleled quality. Let our curated selection of porcelain and ceramic tiles inspire your next renovation and bring your unique vision to life. Explore the artistry.
• •Headline: Beyond the Surface: Tiles That Tell a Story. Body: At Violetti, we believe every tile has the power to redefine a space. From statement-making patterns to sophisticated, understated hues, find the perfect foundation for your design narrative. Our experts are here to guide you.
• •Headline: Curated Quality, Expertly Delivered. Body: Journey through our meticulously selected range of the world's finest tiles. Violetti offers not just exceptional products, but the passion and expertise to help you make choices you'll cherish for years to come. Start your transformation today.
• •Headline: Your Vision, Our Expertise. The Perfect Tiling Partnership. Body: Dreaming of a new kitchen backsplash or a luxurious bathroom floor? The Violetti team provides personalised support and expert advice, ensuring a seamless journey from inspiration to installation. Explore our collections and find your perfect match.
• •Headline: The Art of Space: Redefined by Violetti Tiles. Body: Elevate your interiors with tiles that blend beauty, character, and lasting functionality. Our passion for design and commitment to quality ensures every Violetti tile helps create a space that's uniquely yours. Discover the difference.