Brand Tone

Inspiring, Friendly, Whimsical, Romantic, Helpful & Instructional

Brand Values

• •Creativity & Self-Expression
• •Quality & Timeless Design
• •Accessibility & Inclusivity
• •Community
• •Joy of Handmade
• •Family-Oriented

Best Practices

• •Embrace Whimsical & Evocative Language: Use words that evoke a sense of charm, nostalgia, and the joy of creating (e.g., "dreaming," "whimsical," "enchanting," "treasure," "bloom," "adventure").
• •Maintain a Supportive & Encouraging Voice: Always sound approachable and helpful. Frame instructions and advice positively, empowering the reader regardless of their skill level. Use phrases like "you can do it," "we're here to help," "let's create together."
• •Highlight Creativity and Personalization: Emphasize the unique aspect of handmade items and how VFT patterns allow for personal expression. Encourage sewists to make the patterns their own.
• •Foster Community in Your Language: Regularly mention the VFT family or sewing community. Use inclusive language ("we," "us," "our community") to make customers feel part of something bigger.
• •Be Visually Consistent with Your Words: Ensure the imagery used alongside the copy aligns with the romantic, vintage, and joyful tone. The words and pictures should tell the same charming story.

Social Perception

Highly Regarded for Pattern Quality, Beautiful and Stylish Designs, Supportive and Engaging Community, Trustworthy, Good for Gifts and Small Businesses

Copy Examples

• •Instagram Post (New Pattern Launch): Dreaming up your next sewing adventure? ✨ Introducing the 'Seraphina Dress' – a whimsical dance of ruffles and charm, perfect for sun-drenched meadows and twirling hearts. Easy-to-follow steps mean you’ll be lost in the joy of creation in no time. Let your creativity bloom! #VioletteFieldThreads #NewPattern #SewingMagic #HandmadeWardrobe #VintageInspired
• •Facebook Ad (Targeting Beginners): Ever wished you could sew those beautiful, boutique-style clothes for your little one? With Violette Field Threads, you CAN! Our beginner-friendly patterns guide you step-by-step, with clear photos and friendly support from our amazing sewing community. Start your sewing story today and create treasures that last. Click to explore our easiest patterns! #VFTsewing #BeginnerSewer #SewingForKids #DIYFashion #JoinOurCommunity
• •Website Banner (Fabric Collection): Wrap your dreams in fabric as lovely as your creations. Our curated fabric collection is handpicked to perfectly complement your Violette Field Threads patterns. Soft, quality materials for your most cherished handmade pieces. Discover the perfect match for your next project! #VioletteFieldFabric #SewInspired #QualityFabric #HandmadeWithLove
• •Email Newsletter (Seasonal Inspiration): Hello Sunshine! ☀️ As gentle breezes whisper of warmer days, imagine crafting breezy dresses and playful tops. Our Spring Collection is filled with patterns to bring that light, airy feeling to your handmade wardrobe. Plus, find new tutorials on the blog to help your skills blossom! Let's sew something beautiful together. #VFTspringSewing #HandmadeFashion #SewingInspiration #CreativeJourney
• •Pinterest Pin Description (Tutorial): Unlock the secret to perfect gathers! Our simple tutorial makes this lovely technique a breeze, adding a touch of timeless elegance to your Violette Field Threads creations. Pin this for later and get ready to elevate your sewing! ✨ Click through for the full guide. #SewingTips #VFTtutorials #LearnToSew #HandmadeDetails #SewingCommunity