Brand Tone

Passionate & Enthusiastic, Rebellious & Edgy, Community-Focused & Inclusive, Authentic & Direct

Brand Values

• •Passion for Automotive Culture (especially Japanese)
• •Community & Camaraderie
• •Inclusivity
• •Quality & Durability
• •Rejection of the Mundane / Embracing Individuality
• •Authenticity

Best Practices

• •Embrace the Vernacular (Authentically): Use language and slang common within the JDM and modified car community (e.g., "wrench time," "build," "petrol head," "sick build"). However, ensure it feels natural and not forced.
• •Channel the Rebellious Spirit (Constructively): The "violent" in the name refers to a passionate, almost aggressive dedication to their automotive craft and a rejection of conformity, not actual violence. Copy should reflect this edgy, non-conformist attitude positively, focusing on individuality and freedom of expression through cars.
• •Prioritize Community and Inclusivity: Regularly use "we," "us," and "our community." Frame products and messages as ways to connect with like-minded individuals. Explicitly state that all enthusiasts are welcome.
• •Highlight Quality and Durability with Edge: When talking about product features, connect them back to the demanding lifestyle of a car enthusiast. For example, "Our tees can handle late nights in the garage and early morning meets – built as tough as your ride."
• •Stay Visually and Verbally Aligned: Ensure that the rebellious, passionate, and community-centric tone of the copy is consistently reflected in the brand's visual identity (graphics, photography, video style) across all platforms. The raw, unfiltered feel of some TikToks aligns well with this.

Social Perception

Positive: Many customers and community members appreciate the brand's unique focus on Japanese car culture, the quality of their apparel and stickers, and their community engagement. They are seen as being run by "great people" who are "happy to help." Their efforts to promote positivity in the car scene are noted on platforms like TikTok. Negative: There are concerns regarding customer service, specifically around order fulfillment and communication. Niche Appeal: The brand strongly appeals to enthusiasts of Japanese Domestic Market (JDM) cars, drifting, and modified car culture.

Copy Examples

• •Headline: Ditch the Dull. Drive with Defiance. Body: Inspired by the untamed spirit of Japanese Kanjozoku. Our gear isn't just apparel, it's a statement. Built tough, for those who build for joy. Join the Syndicate. Call to Action: Shop Now & Show Your Colours.
• •Headline: More Than Just Metal: It's a Movement. Body: Violent Running Syndicate: For the night runners, the garage tinkerers, the culture shifters. We're about that shared passion under the streetlights and the roar of an engine that says "I'm here." Call to Action: Find Your Crew. Explore Our Latest Drops.
• •Headline: Wear Your Wrench Time. Body: Every stitch, every design, born from the heart of the UK's JDM scene. We know what it takes, so we make gear that lasts. From the track to the street, we've got you covered. Call to Action: Gear Up, Petrol Head.
• •Headline: Not Just Fast. Fearless. Body: The mundane is a speed limit we ignore. Violent Running Syndicate translates Bosozoku – a legacy of rebellion, creativity, and pure automotive passion. This is for those who dare. Call to Action: Unleash Your Build. Shop Stickers & Apparel.
• •Headline: Community Fuelled. Passion Driven. Body: From MX5 meets to global JDM showcases, we're a collective united by horsepower and heart. This isn't just a brand; it's our syndicate. All petrol heads welcome. Call to Action: Join Us on [Social Media Link] & Share Your Ride!