Brand Tone

friendly, supportive, enthusiastic, and approachable

Brand Values

• •Quality
• •Affordability
• •Accessibility
• •Customer Focus & Support
• •Creativity & Inspiration
• •Reliability

Best Practices

• •Be Genuinely Enthusiastic and Passionate: Let your love for crafting and creativity shine through in your language. Use exclamation points appropriately and words that convey excitement (e.g., "amazing," "dazzling," "masterpiece").
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address your audience directly (e.g., "you," "your"). Avoid overly technical jargon where possible, or explain it simply. Be open and inviting in your communications.
• •Emphasize Support and Empowerment: Position Vinyl World as a helpful resource. Offer tips, answer questions promptly and with care, and encourage customers in their creative endeavors. Use phrases like "We're here to help," "Let's get crafting together."
• •Highlight Value (Quality + Affordability): Consistently remind customers of the balance Vinyl World offers – high-quality products at accessible prices. This reinforces a key part of the brand's promise.
• •Be Inclusive and Community-Focused: Encourage sharing of projects, feature customer creations (with permission), and foster a sense of belonging among Australian crafters. Use hashtags that promote community (#AussieCrafters, #CraftCommunityAU). Respond to comments and messages in a warm and engaging manner.

Social Perception

Customers appreciate the quality and range of products, the affordability, and the customer service. They are seen as a reliable source for craft vinyl in Australia. The availability of brands like Siser and a variety of vinyl types is a plus.

Copy Examples

• •Headline: Unleash Your Inner Artist! ✨ Body: Dive into a world of vibrant colours and endless possibilities with Vinyl World! From dazzling holographic vinyl to easy-to-weed HTV, we’ve got everything you need to bring your creative visions to life. Quality supplies, affordable prices, all right here in Australia. Let's get crafting! #VinylWorldAU #CraftSupplies #DIYProjects
• •Headline: Your Next Masterpiece Starts Here. Body: Why wait for international shipping? Vinyl World brings premium adhesive and heat transfer vinyl directly to you, Australia-wide! Friendly service, top-notch quality, and a rainbow of choices. What will you create today? Shop now and get inspired! #AussieCrafters #VinylCrafts #SupportLocalAU
• •Headline: Stuck on a Project? We Can Help! Body: At Vinyl World, we’re more than just supplies – we’re your crafting partners! Explore our blog for tips, tricks, and project inspiration. Got a question? Our friendly team is here to guide you. Get quality vinyl and the support you need, all in one place. #CraftCommunity #VinylTips #CreativeJourney
• •Headline: Big Ideas, Small Budget? No Worries! Body: Creating stunning personalised items doesn’t have to break the bank. Vinyl World offers a fantastic range of affordable, high-quality vinyl and tools. Perfect for hobbyists and small businesses alike. Start your next project with us and see the difference! #AffordableCrafting #HTV #AdhesiveVinyl
• •Headline: ✨ Sparkle, Shine & Create! ✨ Body: Add a touch of magic to your designs with Vinyl World's amazing selection of specialty vinyls! Holographic, glitter, opal, and more – discover textures and finishes that will make your projects pop. Fast Australian shipping and quality you can trust. #SpecialtyVinyl #CricutCreations #SilhouetteProjects