Brand Tone

Friendly and Approachable, Helpful and Informative, Candid and Relatable, Humorous and Playful, Community-Oriented

Brand Values

• •Customer Service
• •Quality Products
• •Affordability
• •Creativity and Crafting
• •Community
• •Transparency/Authenticity

Best Practices

• •Always circle back to the core values of being helpful, friendly, and supportive of the crafting community. Let this purpose guide the language used.
• •Use conversational, approachable language. Avoid overly technical jargon unless explaining something specific where it's necessary, and then explain it clearly. Think of how you'd talk to a fellow crafter.
• •Be open about the realities of the business (as seen on TikTok). This builds trust and makes the brand more relatable. Don't be afraid to show the "human" side.
• •Even when being candid about challenges, maintain an overall positive and encouraging tone, especially when addressing customers or the crafting community.
• •Simple things like starting posts with "Hey Crafters!" or similar friendly openings can reinforce the brand's personality across different platforms.

Social Perception

Customers generally perceive Vinyl Cottage as a reliable source for craft vinyl and custom items, with good customer service and fair prices. The owner, April, is often mentioned positively for her helpfulness. Supportive of Crafters. Engaged.

Copy Examples

• •Website Banner for New Arrivals: "Freshly pressed! ✨ Unleash your creativity with our latest batch of vibrant patterned vinyl and must-have craft supplies. Your next masterpiece starts here at The Vinyl Cottage!"
• •Instagram Post (Showcasing a custom tumbler): "Sip in style! 😉 Our custom tumblers are perfect for keeping your drinks cool and your personality shining. Got a quirky quote or a cute design in mind? Let's make it happen! #VinylCottageCreations #CustomTumbler #CraftyLife"
• •Facebook Ad (Promoting a sale on HTV): "Hey Crafters! 👋 Don't let your inspiration fade! Stock up on your favorite Siser HTV during our [Sale Name] event. Quality vinyl at prices that’ll make your crafty heart sing! Shop now: [Link]"
• •TikTok Video Intro (Sharing a crafting tip): "Spilled the glitter again? 😬 We've all been there! Here's a quick Vinyl Cottage hack to save your sanity (and your craft room floor!). Let's get real about crafting! #CraftTips #VinylHacks #SmallBusinessLife"
• •Email Newsletter Subject Line (Announcing new exclusives for the Facebook group): "🤫 Psst, Cottage Crafters! Your EXCLUSIVE new designs have landed! Peek inside..."