Brand Tone

Community-Focused & Inclusive, Passionate & Curated, Warm & Welcoming, Authentic & Cultured, Supportive

Brand Values

• •Community
• •Learning & Inspiration
• •Creativity
• •Diversity & Inclusion
• •Support for Creatives & Entrepreneurs
• •Quality & Tactile Experience
• •Cultural Preservation

Best Practices

• •Emphasize Community & Connection: Always weave in language that speaks to building community, shared experiences, and connections. Use words like "together," "our community," "connect," "share," and "belong."
• •Maintain a Warm, Welcoming, and Inclusive Voice: Copy should feel like a friendly conversation. Be approachable, use inclusive language, and ensure the tone is inviting to everyone. Avoid jargon or overly formal language.
• •Highlight Curation and Passion: Convey the care and passion behind the selection of books and music. Use terms like "curated," "hand-picked," "gems," "discover," and express genuine enthusiasm for the products and the culture around them.
• •Showcase Support & Empowerment: Regularly feature and promote the "Black Books Matter" initiative, the VnP Collective, and community events. Use language that empowers and uplifts artists, authors, and local creatives.
• •Be Authentic and Purpose-Driven: Let the mission – "to inspire learning through music and books while fostering creativity and community" – shine through. Connect product promotions back to these deeper values and the unique experience Vinyl and Pages offers.

Social Perception

Customers and the public generally perceive Vinyl and Pages positively as a welcoming, Black-owned business with a great selection of books and records. It's seen as more than just a store, but a cultural hub and a community space. The owners are described as sweethearts, contributing to a positive and personal brand image. The fusion with Cuples Tea House is viewed as an exciting development, enhancing its appeal as a destination. There is an appreciation for their commitment to diversity.

Copy Examples

• •Instagram Post (New Vinyl Arrival): Fresh crates just landed! 🎶 Dive into sounds old and new, feel the warmth of vinyl, and discover your next favorite artist. We believe every record tells a story, and we’ve curated these gems just for you. Come explore, connect, and let the music speak. #VinylAndPages #NewMusicFriday #CommunityLove #BaltimoreCulture #SpinTheBlackCircle
• •TikTok Video Concept (Store Tour/Vibe): (Upbeat, soulful music) Text Overlay: "More than just a record & book shop... it's a vibe. ✨" Voiceover (friendly, warm): Hey, Baltimore! Looking for your next literary escape or sonic adventure? Vinyl and Pages at Harbor Place is your community hub for inspiring reads, curated vinyl, and good company. Come find your story, your sound, your space. #VinylAndPages #BookLovers #VinylCommunity #BaltimoreVibes #BlackOwnedBusiness #SupportCreatives
• •Website Banner (Promoting Community Event): Connect & Create at Vinyl and Pages! 📚🎤 Join us for [Event Name] on [Date] at [Time]. A space for our community to share, learn, and be inspired. Together, let's fill these pages and grooves with new stories. [Link to Events Page] #VnPCommunity #BaltimoreEvents #InspireLearning #CreativeHub
• •Instagram Story (Highlighting "Black Books Matter" pick): (Image of a featured book by a Black author) Text: Championing diverse voices, one page at a time. Our #BlackBooksMatter pick this week is [Book Title] by [Author]. A powerful story that will stay with you. ✨ Grab your copy in-store! #SupportBlackAuthors #DiverseReads #VinylAndPagesReads
• •Promotional Email (VnP Collective Feature): Subject: Discover Unique Creations: Meet the VnP Collective! At Vinyl and Pages, we're passionate about fostering creativity! This month, we're thrilled to spotlight [Creative/Small Business Name] from our VnP Collective. Discover their amazing [products/art] in-store and support local talent. Because community and creativity are at the heart of everything we do. [Link to learn more/shop] #VnPCollective #SupportSmallBiz #BaltimoreCreatives #VinylAndPages