Brand Tone

passionate, expert, and approachable

Brand Values

• •Quality and Curation
• •Expertise
• •Customer Service
• •Authenticity and Tradition
• •Innovation

Best Practices

• •Lead with Passion, Support with Expertise: Always start with the love for wine, but back it up with facts about the curation process, the founders' knowledge, or the wine's specific characteristics.
• •Tell the Story: Whether it's the story of the store's origin, the winemaker, or the region, storytelling connects customers to the brand on an emotional level and reinforces authenticity.
• •Use "We" and "You": Frame the conversation as a relationship between "us" (the experts) and "you" (the valued customer). This creates an approachable and personal tone. For instance, "We've selected this wine for you because..."
• •Educate, Don't Intimidate: When providing information about complex wine topics, do so in a way that is easy to understand and helpful. The goal is to empower the customer, not to showcase jargon.
• •Emphasize the Benefit: Don't just sell wine; sell the experience. Whether it's the "perfect wine for a special occasion," the "best value for everyday enjoyment," or the "fastest delivery for your last-minute plans," always connect the product to the customer's needs.

Social Perception

specialized and reliable online wine cellar

Copy Examples

• •Beyond the Label: A Taste of Sicily, Chosen by Experts. Not just another bottle on the shelf. Our new Vinuva Organic Pinot Grigio is the result of years of expertise and a passion for authentic flavor. Hand-selected by our oenologists, this is a crisp, vibrant taste of the Sicilian hills, delivered to your door. Discover the difference passion makes.
• •From Our Cellar to Your Table. Every wine at Vinuva Store has a story. Before it gets to you, it has to get past us. Our expert panel tastes and approves every selection, ensuring we only offer wines we are truly passionate about. Quality, guaranteed.
• •Ready for your next discovery, [Customer Name]? At Vinuva, we believe the best wines are often the ones you haven't tried yet. Based on your love for [mention previous purchase category, e.g., "full-bodied reds"], we think you'll be fascinated by the Tintilia del Molise. It's a rare gem with a story as rich as its flavor. Let us guide your next pour.
• •Two Friends, One Passion: The Vinuva Story. Vinuva Store wasn't born in a boardroom. It was born in a 150sqm cellar in Aprilia, from the passion of two oenologists, Massimo and Claudio. Since 2005, our mission has been simple: to select and share exceptional wines that we love. Today, we bring that same expertise and passion to you, online.
• •Dare to Drink Differently. Forget the usual suspects. The Embratur Tintilia del Molise is a wine for the curious. Grown in the heart of Molise, this red is a testament to Italy's hidden treasures. With notes of [insert notes], it's a bold, elegant choice selected by our experts for its unique character. Be the one who introduces your friends to their new favorite wine.