Brand Tone

Creative & Inspiring, Supportive & Community-Oriented, Conscious & Purpose-Driven, Approachable & Knowledgeable

Brand Values

• •Sustainability
• •Circularity & Second Stories
• •Empowerment of Small Businesses
• •Quality & Timelessness
• •Community

Best Practices

• •Embrace Storytelling: Frame product descriptions and social media posts around the "second story" concept. Highlight the history, inspiration, or unique character of the vintage styles.
• •Use Inclusive and Empowering Language: Since the brand supports small businesses and a community, the language should be encouraging, supportive, and inclusive, avoiding jargon where possible or explaining it clearly.
• •Integrate Values Naturally: Weave in themes of sustainability, timelessness, and conscious creation subtly into product benefits and brand narratives, rather than making it feel forced. For example, "Create designs that last, just like the timeless pieces that inspire them."
• •Maintain a Visually Cohesive Voice: Ensure that the "voice" in the copy matches the vintage aesthetic of the products. Use words that evoke nostalgia, craftsmanship, and authenticity, if appropriate for the specific asset.
• •Be an Educator and Resource: Continue to share tips, insights, and inspiration related to vintage design, sustainability in creative fields, and the value of secondhand (even in digital terms – e.g., repurposing, remixing styles). This reinforces their supportive and knowledgeable persona.

Social Perception

A helpful resource and enabler, ethically conscious brand, provider of high-quality, unique, and inspiring digital tools, advocates and educators

Copy Examples

• •Headline: Unlock Timeless Designs. Give Your Art a Second Story. Body: Dive into Vinty Market's curated collection of vintage & retro digital assets. Perfect for designers who believe in style with substance. #VintageDesign #RetroGraphics #SustainableStyle
• •Headline: Design with Purpose. Create with Vinty. Body: More than just assets, we're a community celebrating timeless aesthetics and supporting creative expression. Discover unique retro illustrations that tell a story. #GraphicAssets #DigitalArt #CreativeCommunity
• •Headline: Your Next Masterpiece Needs a Touch of the Past. Body: Explore Vinty Market for authentic vintage digital textures, patterns, and illustrations. Craft designs that resonate and endure. We champion second stories, in art and beyond. #RetroSupply #DesignInspiration #ConsciousCreativity
• •Headline: Join the Slow Design Movement. Body: Why chase fleeting trends? Vinty Market offers enduring vintage digital assets that bring character and depth to your work. Let's create beautifully and responsibly. #SlowDesign #VintageDigital #EthicalDesign
• •Headline: From Our Archives to Your Artboard. Body: Vinty Market is dedicated to bringing you unique vintage and retro digital elements. We believe in the power of past aesthetics to inspire future creativity. What story will you tell? #DesignResources #VintageVibes #ArtisticJourney