Brand Tone

Knowledgeable & Authoritative, Appreciative & Reverent (of history and art), Quality-Conscious & Meticulous, Nostalgic & Evocative, Accessible Sophistication

Brand Values

• •Historical Preservation & Authenticity: Dedicated to faithfully restoring and reproducing historical artwork and photographs. They aim to ensure final prints faithfully represent the original work.
• •Quality Craftsmanship: Prioritizes high-quality materials (archival paper, pigment inks) and printing techniques to create durable and visually appealing products.
• •Accessibility to Art & History: Strives to make unique historical art accessible to a broader audience through affordable pricing and online availability.
• •Customer Satisfaction: Aims to provide prints they would be proud to hang on our own walls. Reviews suggest responsive customer service.
• •Passion for Vintage Aesthetics: A clear enthusiasm for the visual styles and stories of past eras.

Best Practices

• •Emphasize Authenticity and Historical Context: Whenever possible, include a brief note about the original artwork's era, artist (if known), or historical significance. This reinforces the knowledgeable and appreciative aspects of the tone.
• •Highlight Quality and Craftsmanship: Consistently mention museum-quality, archival inks, premium matte paper, and the digital restoration process to underscore the value and care invested in each print.
• •Use Evocative and Respectful Language: Choose words that convey a sense of nostalgia, wonder, and respect for the historical material. Avoid overly casual slang or modern colloquialisms that might clash with the vintage theme.
• •Maintain Visual-Verbal Harmony: Ensure that the copy complements the visual style of the artwork being promoted. For example, copy for a stark propaganda poster might be more direct, while copy for a scenic travel poster could be more aspirational.
• •Speak from a Place of Passion: Let the genuine love for history and vintage art shine through. Share interesting facts or details that demonstrate enthusiasm and connect with fellow history and art lovers.

Social Perception

Reputable Source for Vintage Reproductions, Specialist/Niche Provider, High-Quality Products, Connected to a Respected Archive (Shorpy.com), Educational/Informative

Copy Examples

• •Headline: Own a Piece of History. Discover meticulously restored vintage art. Body: At Vintagraph Art, we bring the past to life. Explore our curated collection of museum-quality prints, from iconic WPA posters to breathtaking historical photographs, all faithfully reproduced on archival paper. Add timeless character to your space.
• •Social Media Post (Instagram/Facebook - with an image of a vintage travel poster): Longing for adventure? Journey back to the golden age of travel with our stunning collection of vintage travel posters. Each print is a vibrant, high-quality reproduction, capturing the allure of destinations once dreampt of. Where will your walls take you? #VintagraphArt #VintageTravel #PosterArt #WallDecor #HistoryMeetsArt
• •Product Description Snippet (for a WWII poster): More than just a poster, this is a powerful echo from the past. Our faithful reproduction of this iconic WWII-era design is printed on archival, acid-free paper, ensuring its message and artistry endure. A compelling piece for history enthusiasts and collectors alike.
• •Email Subject Line: Step Back in Time: New Arrivals at Vintagraph Art Email Body Preview: Uncover newly restored gems from history's most captivating eras. From the bold graphics of the 1930s to the evocative photography of the early 20th century, find your next conversation piece.
• •Brand Tagline/Short Bio: Vintagraph Art: Curated historical prints. Meticulously restored, beautifully preserved.