Brand Tone

Passionate, personal, knowledgeable, friendly, approachable, professional, and trustworthy.

Brand Values

• •Curation and Quality
• •Uniqueness and Character
• •Customer Trust and Service
• •Sustainability

Best Practices

• •Lead with the Story: Every piece has a history. Start descriptions and posts by highlighting the era, designer, or unique feature. Use evocative language like "iconic," "timeless," and "a piece of history" to create an emotional connection.
• •Emphasize Curation and Expertise: Consistently use the name "Betty" or phrases like "hand-selected by our team" to reinforce the personal, expert touch. This builds trust and distinguishes the brand from larger, impersonal retailers.
• •Frame 'Used' as 'Unique': Never describe an item as merely "old" or "used." Instead, use phrases like "rich character," "vintage charm," "signs of a life well-lived," or "patina of age." This reframes imperfections as desirable qualities.
• •Maintain a Personal and Approachable Tone: Use a warm, friendly voice. Address the customer directly ("your home," "your space"). Invite conversation with calls to action like, "Have a question? Feel free to ask!" or "Send us your postcode for a delivery quote."
• •Be Transparent and Detailed: Build trust by being upfront about the condition while still framing it positively. Provide precise dimensions, material details, and clear photos, as currently practiced. This transparency, mentioned in reviews, is a key driver of customer satisfaction.

Social Perception

Extremely positive. Seen as a reliable, high-quality source for unique vintage furniture. Perceived as a "hidden gem" due to the personal touch and passionate individual (Betty) behind the curation. Strong reputation for quality and customer care, reflected in consistent five-star reviews.

Copy Examples

• •Not just a place to sit, but a piece of history. This stunning mid-century lounge chair, lovingly restored, brings timeless design and undeniable character to any room. We ve kept its soul intact, celebrating the subtle marks of a life well-lived. Ready to tell its next story in your home. Discover more via the link in our bio. #VintageFurniture #MidCenturyModern #HomeDecor #SustainableLiving #VintageTrolleyUK
• •A true icon of British design. This G Plan sideboard from the 1960s, designed by V.B. Wilkins, is more than just storage; it's a statement. Featuring a beautifully restored teak finish and signature handles, its elegant lines and expert craftsmanship are a testament to an era of quality. With ample space for your essentials, it s the perfect blend of style and function. Condition: Excellent vintage condition, carefully refinished to preserve its original charm.
• •Your Home is a Story. Find the Next Chapter. Curated mid-century and vintage furniture, chosen for its timeless character and quality.
• •Hello Vintage Lovers, This week, we ve unearthed something truly special a rare Danish rosewood coffee table with a grain so beautiful, it s a work of art in itself. For us, it s about finding pieces with a soul. Pieces that were built to last and designed to be cherished. See our latest arrivals before they re gone.
• •Tired of the ordinary? Furnish your space with meaning. At VintageTrolley, we hand-select and restore iconic vintage furniture that tells a story. From atomic-era coffee tables to elegant bamboo chairs, find unique pieces that reflect your style. Shop our curated collection.