Brand Tone

Friendly and Approachable, Aspirational yet Accessible, Nostalgic, Confident, Youthful and Trendy

Brand Values

• •Comfort
• •Style/Aesthetics
• •Quality
• •Nostalgia
• •Individuality

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., playful, sophisticated, witty, empathetic), along with "do's and don'ts" for language. Include examples of words and phrases that align with and deviate from the desired tone.
• •Know Your Audience Deeply: Understand their language, their aspirations, their pain points, and what resonates with them. The tone should speak directly to this target demographic. For Vintage Slides, this might be individuals who appreciate retro fashion, value comfort, and are active on visual social media platforms.
• •Be Consistent Across All Channels: Whether it's the website, social media posts, email newsletters, or customer service interactions, the brand voice should remain recognizable and uniform. This builds trust and brand recall.
• •Tell Your Brand Story: Weave elements of your brand's origin, mission, and values into your copy. For Vintage Slides, this means consistently touching upon the love for vintage aesthetics and the commitment to comfort.
• •Read Aloud and Review: Before publishing any copy, read it aloud. Does it sound like your brand? Is the tone consistent with other communications? Get a second opinion if possible to ensure the message is being received as intended.

Social Perception

Trendy and Fashion-Forward, Comfort-Focused, Unique, Trustworthy (aspirational)

Copy Examples

• •Headline for a Social Media Ad: "Step Back in Style. Slide into Ultimate Comfort. ✨ Discover Vintage Slides - Your feet will thank you! #VintageSlides #ComfortFirst #RetroCool"
• •Product Description Snippet: "Remember that feeling of effortless cool? We bottled it. Our Vintage Slides blend a dash of nostalgia with the cloud-like comfort your feet crave all day long. Get ready to make these your new go-to."
• •Email Subject Line: "Warning: May cause extreme comfort & style envy 😉 Your Vintage Slides await!"
• •Instagram Caption: "Lazy Sundays, beach days, or just because – our Vintage Slides are here to make every moment a little more comfortable and a lot more stylish. Which color is calling your name? ☀️ #VintageVibes #SlideIntoComfort #StyleStatement"
• •About Us Section Excerpt: "We're not just selling slides; we're curating comfort with a conscience. Born from a love for timeless design and an obsession with that 'ahh' feeling when you slip on the perfect pair, Vintage Slides is all about bringing you footwear that looks as good as it feels. Welcome to the family."