Brand Tone

Nostalgic & Storytelling, Friendly & Approachable, Passionate & Knowledgeable, Authentic & Down-to-Earth

Brand Values

• •Heritage & Family
• •Preservation of History & Memories
• •Quality & Uniqueness
• •Customer Connection & Discovery
• •Community Focus

Best Practices

• •Embrace Storytelling: Always weave in the narrative of family, history, and the unique stories behind the items. Use phrases that evoke nostalgia and personal connection.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a friend or a fellow enthusiast. Use 'we' and 'our' to include customers in the brand's journey and share your genuine passion.
• •Highlight Authenticity and Passion: Let the genuine love for antiques and collecting shine through. Don't be afraid to use charming, slightly quirky language like 'junking' or 'junkque' that reflects the brand's personality.
• •Be Informative but Approachable: Share knowledge about the items (their era, use, etc.) without being overly academic. Make the information accessible and interesting to a broad audience.
• •Focus on the Emotional Connection: Emphasize how items can evoke memories, create a cozy home, or be unique conversation starters. Connect the products to feelings and experiences.

Social Perception

Trusted Source for Antiques & Collectibles, Friendly & Welcoming, A Place of Discovery, Reliable (Online & Offline), Nostalgia Inducing

Copy Examples

• •Unlock a memory, find a treasure. At Two Vintage Sisters, every piece has a story waiting to be rediscovered. Visit our El Dorado shop or browse online for your next cherished collectible.
• •From our family's collection to your home. For over 65 years, we've been lovingly 'junking' and gathering unique antiques and retro finds. Step inside Two Vintage Sisters and let the nostalgia embrace you.
• •Remember Grandma's kitchen? Or that favorite toy from childhood? We do too! Two Vintage Sisters is brimming with treasures that take you back. Come explore and find a piece of your past.
• •More than just an antique store, we're Kendra and Sharon, two sisters sharing our lifelong passion for history's hidden gems. Let us help you find that perfect vintage touch for your home.
• •Don't let these beautiful pieces be forgotten! We're dedicated to preserving and rehoming charming antiques and quirky collectibles. Shop with Two Vintage Sisters and give a piece of history a new chapter.