Brand Tone

Nostalgic & Storytelling, Friendly & Approachable, Passionate & Knowledgeable, Authentic & Down-to-Earth

Brand Values

• •Heritage & Family
• •Preservation of History
• •Quality & Uniqueness
• •Customer Connection
• •Community

Best Practices

• •Embrace Storytelling: Always weave in the narrative of family, history, and the unique stories behind the items. Use phrases that evoke nostalgia and personal connection.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a friend or a fellow enthusiast. Use 'we' and 'our' to include the customers in the brand's journey.
• •Highlight Authenticity and Passion: Let the genuine love for antiques and collecting shine through. Don't be afraid to use charming, slightly quirky language like 'junking' or 'junkque.'
• •Be Informative but Approachable: Share knowledge about the items without being overly academic. Make the information accessible and interesting to a broad audience.
• •Consistent Visuals (where applicable): While this is about copywriting, ensure any accompanying imagery also reflects the vintage, nostalgic, and authentic feel of the brand. This reinforces the written tone.

Social Perception

Trusted Source for Antiques, Friendly & Welcoming, A Place of Discovery, Reliable (Online), Offline Experience Valued

Copy Examples

• •Unlock a memory, find a treasure. At Two Vintage Sisters, every piece has a story waiting to be rediscovered. Visit our El Dorado shop or browse online for your next cherished collectible.
• •From our family to yours, a passion for the past. For over 65 years, we've been 'junking' and collecting. Explore our curated selection of antiques, retro finds, and unique collectibles.
• •More than just an antique store, we're Two Vintage Sisters sharing our lifelong love for history's hidden gems. Step back in time with us – you never know what you'll find!
• •Remember Grandma's house? We do. That's why we fill our shop with vintage dishware, classic toys, and retro decor that bring those warm memories flooding back. Find your piece of the past at Two Vintage Sisters.
• •Don't let these treasures be forgotten! We're Kendra and Sharon, Two Vintage Sisters dedicated to preserving and rehoming beautiful antiques and quirky collectibles. Shop with us and give a piece of history a new chapter.