Tono de Marca

Elegant & Sophisticated, Trustworthy & Authoritative, Direct & Informative

Valores de Marca

• •Authenticity
• •Quality & Craftsmanship
• •Exclusivity & Rarity
• •Trust & Transparency

Mejores Prácticas

• •Prioritize "Authenticity" in Messaging: Always lead with or prominently feature the guarantee of authenticity. Use terms like "authenticated," "guaranteed genuine," and "expert-verified" to reinforce this core value and build immediate trust.
• •Use an Elegant and Evocative Vocabulary: Employ sophisticated language that reflects the luxury status of the products. Words like "curated," "iconic," "timeless," "craftsmanship," and "Maison" elevate the copy beyond simple descriptions.
• •Maintain a Direct and Informative Tone: Avoid overly casual language, slang, or humor. Keep sentences clear and focused. The primary goal is to inform the customer about the product's features, condition, and value proposition confidently and directly.
• •Tell a Story of Legacy, Not Trends: Frame products in the context of their history and enduring appeal. Focus on the "why" behind an item's classic status—its design heritage, craftsmanship, and timelessness—rather than fleeting fashion trends.
• •Ensure Consistency Across All Channels: The refined, authoritative, and informative tone used on the website should be precisely mirrored in every Instagram caption, Facebook post, email newsletter, and advertisement. This creates a cohesive and recognizable brand identity that reinforces professionalism and trustworthiness.

Percepción Social

Reliable Retailer, Specialized & Niche, Professional & Distant

Ejemplos de Copy

• •Instagram Post: Headline: The Enduring Allure of Chanel. Body: A piece of history, meticulously crafted. This vintage Chanel Classic Flap in rich lambskin embodies the timeless elegance of Parisian couture. Our collection is carefully curated to bring you authenticated icons of style. Discover the story behind this piece. Link in bio. Hashtags: #VintageChanel #LuxuryResale #ChanelClassicFlap #AuthenticatedLuxury #JapaneseVintage
• •Website Banner: Headline: Authenticated Vintage Luxury. Curated in Japan. Sub-headline: Discover rare and timeless pieces from the world's most coveted fashion houses. Your journey into enduring style starts here. Button: Shop The Collection
• •Email Marketing Campaign: Subject: New Arrivals: Rare Finds from Hermès and Louis Vuitton Body: For the discerning collector, our latest curation features exceptional pieces from the archives of Hermès and Louis Vuitton. Each item has been rigorously authenticated to guarantee its provenance and quality. Explore these unique additions before they are gone. Call to Action: Discover New Arrivals
• •Facebook Ad: Headline: Your Trusted Source for Vintage Luxury. Body: Why choose VINTAGE MODE JP? We combine a passion for timeless design with a rigorous authentication process, ensuring every piece you purchase is genuine and of the highest quality. Shop with confidence. Call to Action: Learn More
• •Product Description: Title: Louis Vuitton Monogram Keepall 55 Description: An icon of travel, the Louis Vuitton Keepall 55 is the quintessential companion for stylish journeys. This pre-owned piece exhibits the classic monogram canvas and durable structure that define the Maison. Condition is excellent with a developing honey patina on the Vachetta leather, a hallmark of its authentic journey. All items are guaranteed 100% authentic by our in-house experts.