Brand Tone

Friendly & Approachable, Enthusiastic & Passionate, Helpful & Customer-Oriented, Positive & Upbeat, Trendy & Current

Brand Values

• •Customer Satisfaction
• •Passion for Fashion
• •Empowering Women
• •Family & Community
• •Quality & Style

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, helpful) with examples of do's and don'ts. Share this with anyone creating content.
• •Use Consistent Language and Emojis (Appropriately): If your brand is enthusiastic, use exclamation points and relevant, positive emojis consistently but avoid overuse. Maintain a similar vocabulary across all platforms.
• •Prioritize Customer Interaction: Always respond to comments and messages in the established brand tone. Be helpful, friendly, and appreciative of customer engagement.
• •Tell Your Story: Weave in the mother-daughter, passion-driven narrative where appropriate (e.g., "About Us," occasional posts) to reinforce the personal and approachable nature of the brand.
• •Review and Adapt: Regularly review your content across all channels to ensure it aligns with the desired tone. Be open to slight adaptations as the brand evolves or new platforms emerge, but always keep the core tone consistent.

Social Perception

Positive, Engaged Community, Go-to for Trendy Boutique Wear, Friendly Service

Copy Examples

• •Instagram Post (New Arrival Dress): "Stop scrolling! 🌸✨ This dreamy floral maxi just landed and it's everything you need for sunshine-filled days and magical evenings. Light, flowy, and oh-so-flattering! Tap to shop your new favorite dress before it's gone! #VintageLilyBoutique #NewCollection #FloralDress #SummerStyle #BoutiqueFashion #MustHave"
• •Facebook Ad (General Promotion): "Hey gorgeous! 👋 Ready to refresh your wardrobe? At Vintage Lily Boutique, we're passionate about finding those perfect pieces that make you feel beautiful and confident. From chic tops to stunning dresses, discover your new look today! Shop online or visit us in-store. ✨➡️ [Link to Website]"
• •Email Subject Line (Sale): "🎉 Surprise! 🎉 A special treat just for you from Vintage Lily Boutique!" (Body Teaser: "Don't miss out on [Percentage]% off your favorite styles! Your wardrobe refresh starts now...")
• •TikTok Video Caption (Try-On Haul): "New arrivals are HERE! 😍 Which outfit is your fave? 🛍️ Let me know in the comments! 👇 #VintageLilyHaul #BoutiqueTryOn #FashionFinds #OOTDInspo #ShopNew"
• •Website Homepage Banner: "Feel Beautiful, Look Confident. ✨ Discover Your Signature Style at Vintage Lily Boutique. New Arrivals Weekly!"