Brand Tone

Passionate & Enthusiastic, Friendly & Welcoming, Helpful & Customer-Focused, Fun & Expressive, Approachable & Down-to-earth

Brand Values

• •Quality
• •Customer Satisfaction & Confidence
• •Passion for Vintage
• •Self-Expression through Fashion
• •Community/Family Feel
• •Curated Selection & Uniqueness

Best Practices

• •Create a Tone of Voice Guide: Document the identified brand tone (Passionate, Friendly, Helpful, Fun, Approachable) with examples of "do's and don'ts" for writing. Share this with anyone creating content.
• •Embrace Storytelling: Share the passion behind the brand, the story of being family-owned, or the inspiration behind certain collections. This makes the brand more relatable and reinforces its values.
• •Use "You" and "We" Actively: Directly address the customer ("you") to make the copy feel personal and use "we" to reinforce the friendly, team/family-oriented nature of VINTAGELANDNZ.
• •Incorporate Enthusiastic and Evocative Language: Use words that convey excitement, confidence, and the joy of vintage fashion (e.g., "fabulous," "darling," "treasure," "statement piece," "adventure," "spark").
• •Be Consistent Across All Channels: Ensure the friendly, passionate, and helpful tone is present on the website, social media (including TikTok captions and interactions), email communications, and even in-store signage and interactions. Regular review of content can help maintain this consistency.

Social Perception

VINTAGELANDNZ is generally perceived positively as a destination for unique, good-quality vintage and retro-style clothing in Auckland. Customers appreciate the curated selection, the condition of the items, and the friendly, helpful service. The brand is seen as a place to find items that allow for self-expression and boost confidence. Their online presence, particularly on TikTok, portrays them as approachable and engaged with their community. While not a major discounter, they are recognized for their specific niche in the fashion market.

Copy Examples

• •✨ Strike a pose, darling! ✨ Our latest haul of handpicked vintage-inspired treasures has just landed, and they're ready to make you feel utterly fabulous. From twirl-worthy 50s dresses to cool rockabilly shirts, find your next statement piece that’s as unique as you are. Swing by our Newmarket boutique or browse online – your wardrobe will thank you! #VintagelandNZ #VintageFashion #RockabillyStyle #AucklandVintage #FeelFabulous
• •More Than Just Shopping, It's a Vintage Adventure! mappa location 296 Broadway, Newmarket. Our friendly team is passionate about helping you discover pieces that scream 'YOU!' Come say hi and let's find your perfect retro look. Quality, style, and a whole lotta fun await!
• •Team Vintageland is OBSESSED! 🤩 Check out [Staff Member's Name]'s top pick this week – this [Describe Item] is giving us all the [Adjective, e.g., 'Pinup Perfection'] vibes! What would you pair it with? Let us know in the comments! 👇 #VintageVibes #NZFashion #StaffPick #HowToStyle #OOTDInspo #Auckland
• •At Vintageland, we believe fashion is all about expressing your unique spark! That's why we pour our hearts into curating a collection of high-quality, vintage-inspired gems that are bursting with personality. We're a family-run spot, and we love helping you find those special pieces that make you walk a little taller. Ready to feel confident and fabulous? Explore our latest finds!
• •Get ready to turn heads and break hearts in our 'Midnight Rose' Rockabilly Swing Dress! 🌹🖤 Crafted with love and an eye for timeless style, this beauty features [mention a key detail, e.g., a flattering sweetheart neckline and a full, dance-floor-ready skirt]. We’ve chosen this piece for its exceptional quality and its power to make you feel like the star you are. Perfect for your next special occasion or just because you deserve to feel amazing! Express your inner vintage vixen.