Tono de Marca

Warm, nostalgic, and passionate. Evokes comfort and tradition, personal and creative. An approachable and authentic voice, like a conversation with a trusted friend or family member.

Valores de Marca

• •Tradition and Heritage
• •Sustainability and Waste Reduction
• •Community and Localism
• •Quality and Natural Ingredients
• •Creativity and Passion

Mejores Prácticas

• •Emphasize Storytelling: Weave narratives about ingredient origins or recipes into product descriptions and social media posts to reinforce brand values of tradition and community.
• •Use a "Nostalgic" Vocabulary: Consistently use warm, evocative words like "Nanna's recipe", "homemade", "traditional", "small batch", "cherish", and "memory in a jar" to reinforce the core tone.
• •Highlight the "Why" Behind the "What": Don't just sell jam, sell the values behind it. Mention if a product was made from "surplus local fruit" or through "collaboration with a local grower" to connect purchases to sustainability and community.
• •Maintain a Personal and Passionate Voice: Write as if speaking to a friend, sharing the excitement of new flavors or successful foraging trips. This authentic passion is key to the brand's appeal.
• •Engage the Community in Your Copy: Actively invite interaction that reinforces values, like asking followers to share memories of homemade preserves or suggest uses for new products. Share stories of customers bringing in produce.

Percepción Social

Overwhelmingly positive. Customers praise "amazing products" with "depth of flavour," often calling them the "Best I've ever eaten!" and "Great ethical produce." The brand is seen as providing traditional, homemade quality, often compared to what mothers or grandmothers made. The founder, Sue, is personally well-regarded, indicating strong customer relationships. The brand successfully projects its ethical, high-quality, and traditional values, which are recognized and appreciated by customers.

Ejemplos de Copy

• •Remember the taste of summer, captured in a jar? This week, a neighbor dropped off a crate of the most beautifully blushing apricots. We couldn't resist turning them into liquid gold using Nanna's trusted recipe. There's a limited batch of our Sunshine Apricot Jam available now. It's more than just a preserve; it's a memory waiting to be spread on your morning toast. ✨ #LikeGrandmaMade #LocalLove #PreservingTraditions
• •We're not just preserving nature's bounty; we're preserving a way of life. Vintage Kitchen Preserves was born from a simple belief: that the best flavors come from real ingredients, traditional recipes, and a community that cares. From foraged berries to a neighbor's surplus figs, every jar tells a story of sustainability and passion.
• •Spiced Autumn Apple Chutney: When a crispness fills the Bendigo air, our kitchen fills with the scent of simmering apples and warm spices. Made from locally sourced apples that might have otherwise gone to waste, this chutney is a celebration of the season. Each spoonful is a perfect balance of sweet and tangy, crafted slowly in small batches to bring a taste of authentic, homemade goodness to your cheeseboard.
• •A taste of nostalgia... Just for you. ❤️
• •Real Ingredients. Family Recipes. Unforgettable Flavour.