Brand Tone

Passionate, Personal, Trustworthy, Elegant, Timeless, Informative, Reassuring, Friendly, Approachable

Brand Values

• •Quality & Authenticity
• •Uniqueness & Individuality
• •Customer Trust & Satisfaction
• •Passion & Expertise
• •Sustainability

Best Practices

• •Use phrases that evoke romance, nostalgia, and timelessness.
• •Mention the careful selection process, condition, and any certifications.
• •Frame purchases not just as transactions, but as adopting a piece of history.
• •Highlight the unique character and history of each piece.
• •Emphasize the brand's commitment to quality, authenticity, and customer satisfaction.

Social Perception

Highly Trusted, Reputable & Reliable, Personal & Caring Service, Provider of High-Quality, Unique Items, Efficient & Professional

Copy Examples

• •Discover the allure of a bygone era with our hand-picked collection of vintage diamond rings.
• •Each piece tells a story – own a fragment of history with our exquisite heirloom jewellery.
• •Meticulously sourced and expertly restored, our rings are a testament to enduring beauty.
• •Let Carol, our vintage jewellery expert, guide you in finding the perfect piece to celebrate your unique love story.
• •Experience the timeless elegance of Art Deco with our stunning selection of wedding bands.