Brand Tone

Welcoming, Inspiring, Curated, Refined-Casual, Authentic, Personal

Brand Values

• •Quality & Uniqueness
• •Customer Inspiration & Joy
• •Superior Customer Service
• •Comfort & Livability
• •Community & Local Connection
• •Passion for Home & Decor

Best Practices

• •Embrace 'Refined-Casual' Language: Use words that are elegant yet accessible. Avoid overly stuffy or overly slangy terminology. Think 'beautiful,' 'charming,' 'cozy,' 'timeless' paired with 'easy-going,' 'liveable,' 'friendly.'
• •Tell the Story: Weave in the 'vintage,' 'vintage-inspired,' 'repurposed,' and 'one-of-a-kind' aspects. Briefly hint at the history or unique journey of a piece or collection where appropriate to add depth and authenticity.
• •Be Genuinely Welcoming and Personal: Incorporate the warmth of Southern hospitality. Use 'we' and 'our' to foster a connection. Don't be afraid to mention Jen, Rich, and even the shop dogs occasionally to maintain that personal, approachable feel.
• •Focus on Inspiration and Joy: Frame product benefits around how they will make a customer's home more inspiring, joyful, and comfortable. Use evocative language that helps them envision the pieces in their own sanctuary.
• •Maintain a Helpful, Knowledgeable Stance: Whether describing a product or a service, aim to be informative and helpful without being pushy. Position the brand as a trusted guide in creating a beautiful home, reflecting their design consultation philosophy.

Social Perception

Highly Positive, Trusted Local Gem, Source of Inspiration, Authentic and Passionate Owners

Copy Examples

• •Headline for New Collection: 'Welcome Home to a Touch of Timeless: Discover Our Latest Curated Vintage Finds.'
• •Instagram Caption for a Styled Room: 'Creating sanctuaries, one beautiful piece at a time. ✨ Let our refined-casual style inspire your coziest corners. Pop by the shop or browse online – Jen, Rich, Hammy & Tupelo can’t wait to 'see' you!'
• •Product Description Snippet (for a vintage-inspired sofa): 'Sink into stories of the past with a comfort that’s perfectly present. Our [Sofa Name] blends timeless design with a touch you'll love coming home to every day. Quality craftsmanship for a life well-lived (pets and kids welcome!).'
• •Facebook Post about Design Services: 'Feeling uninspired by a room? Let's make magic together! Our design philosophy is all about fun, collaboration, and creating a space that truly feels like *you*. Book a chat with Jen – your dream room is closer than you think!'
• •Email Subject Line for a Sale: 'A Little Southern Charm, A Lot of Savings: Vintage Home South Treasures Await!'