Brand Tone

creative, inspiring, welcoming, atypical, and chic

Brand Values

• •Creativity and Self-Expression
• •Accessibility and Inclusivity
• •Quality and Natural Materials
• •Experience over Product
• •Ecological Consciousness

Best Practices

• •Emphasize the Experience: Always focus on the feeling and the process, not just the final product. Use words like "discover," "imagine," "create," and "experience."
• •Use Welcoming and Encouraging Language: Ensure the copy makes potential customers feel capable and excited, regardless of their perceived artistic talent. Phrases like "no skills required," "at your own pace," and "we provide everything" are key.
• •Maintain a Touch of Parisian Chic: While being welcoming, retain an element of elegance and style in the language and visuals. The "Parisian" aspect is a significant part of the brand's appeal.
• •Highlight Customization and Personalization: Consistently remind the audience that what they make will be uniquely theirs. Use words like "your own," "personalized," and "bespoke."
• •Showcase the "Why" Behind the Brand: Weave the brand's values into the copy. Mention the natural materials, the joy of making something by hand, and the sustainable aspects to build a deeper connection with the audience.

Social Perception

VINTAGE HOME PARIS is perceived as a charming and unique destination for creative activities in Paris. It's seen as an ideal place for a different kind of outing, whether for a personal project, a gift, or a group event like a team-building exercise. The "vintage" aspect of the name seems to refer more to the aesthetic and atmosphere of the workshops rather than the selling of vintage furniture, which distinguishes it from other "vintage home" stores. The overall perception is that of a specialized, experience-based brand that offers a personal and hands-on approach to home decor.

Copy Examples

• •Unlock your inner artist this weekend. ✨ Join our floral candle workshop and turn simple wax and petals into a masterpiece of your own. No experience needed, just your imagination. Book your spot via the link in our bio! #VintageHomeParis #CreativeWorkshop #ParisianVibes
• •Looking for a unique team-building event? Or a memorable birthday celebration? Our private workshops at VINTAGE HOME PARIS offer a chance to connect and create. From tufting to dried flower arrangements, we have an experience for every group. Contact us to plan your bespoke creative day! #ParisEvents #DIYWorkshop #Handmade
• •Give the Gift of Creativity. Our gift cards are the perfect present for the person who has everything. Let them choose their own artisanal adventure at VINTAGE HOME PARIS. #GiftIdeas #CreativeGifts #Paris
• •Escape the everyday and step into a world of creativity. At VINTAGE HOME PARIS, we believe everyone has a story to tell through art. This month, we're celebrating the art of tufting. Learn to create your own textured decor in our cozy, vintage-inspired studio. Seats are limited! #Tufting #DIYDecor #ParisArt
• •At VINTAGE HOME PARIS, it's more than just a workshop. It's a memory in the making. It's the scent of your chosen perfume, the texture of the threads, the beauty of your own creation. Come create with us.