Brand Tone

Aspirational & Evocative, Passionate & Authentic, Classy & Sophisticated, Community-Oriented (Potentially)

Brand Values

• •Quality & Craftsmanship
• •Appreciation for Heritage & Tradition
• •Adventure & Enjoyment of Life
• •Authenticity & Substance
• •Customer Satisfaction (Stated Aim)

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of the Vintage Gentlemen tone (e.g., aspirational, sophisticated, rugged yet refined, knowledgeable). Include a list of "words we use" and "words we avoid" to ensure consistency across all writers.
• •Emphasize Storytelling: Every product has a potential story, whether it's the unique material, the craftsmanship, or the lifestyle it represents. Weave these narratives into product descriptions, social media posts, and blog content. This aligns with the brand's origin and appeal.
• •Balance Aspiration with Relatability: While the "gentleman" ideal is aspirational, ensure the copy also feels accessible. Focus on the enjoyment and utility of the products in everyday life, not just an unattainable ideal.
• •Highlight Quality and Craftsmanship Details: Instead of just saying "high quality," explain *why* it's high quality. Mention specific materials, artisanal processes (if applicable), and the durability or unique features. This reinforces a core brand value.
• •Maintain a Consistent Persona in Customer Interactions: The tone used in customer service emails, social media replies, and even automated messages should reflect the established brand voice. If the tone is generally refined and respectful, this should carry through all communications to build trust, especially given the mixed customer service reviews.

Social Perception

Positive First Impressions, Mixed Experiences with Product Quality & Durability, Inconsistent Customer Service, Valued for Unique Gift Options, Price vs. Perceived Value Concerns, Brand Identity Confusion

Copy Examples

• •Carry more than just your essentials. Carry a legacy. Our Roosevelt Buffalo Leather Messenger Bag: Crafted for the journey, built to endure. Discover timeless style, ready for your modern adventure.
• •From seasoned barrels to a symbol on your hand. Each ring tells a story of time, craft, and spirit. Wear a piece of history. Find your Vintage Gentlemen signature.
• •The office is closed. The wild awaits. What story will your weekend write? Gear up for the moments that matter. #VintageGentlemen #AdventureReady #LiveWithSubstance
• •Refinement isn't old-fashioned; it's a mark of distinction. Our [Product Name] Beard Oil: Nourish your ambition, cultivate your presence. The modern gentleman's essential.
• •Timeless Craft, Modern Savings: The Vintage Gentlemen Event Starts Now.