Brand Tone

Passionate & Authentic, Curated & Quality-Conscious, Eco-Conscious & Sustainable, Friendly & Inviting, Timeless & Story-Oriented

Brand Values

• •Sustainability: Promoting second-hand, reworked clothing, and a circular economy.
• •Quality & Craftsmanship: Offering carefully selected, high-quality vintage items, sometimes reworked or upcycled.
• •Individuality & Uniqueness: Providing unique pieces that allow customers to express an "identity".
• •Passion for Vintage: A genuine love for vintage items and their stories.
• •Customer Experience: Creating a welcoming environment with knowledgeable staff.

Best Practices

• •Emphasize Storytelling: In product descriptions and social media, highlight the history, origin (if known), or unique characteristics of items. Use phrases like "imagine the stories this piece could tell" or "a genuine piece of the 80s."
• •Champion Sustainability: Consistently mention the eco-friendly aspect of choosing vintage. Use terms like "conscious choice," "circular fashion," "reduce your footprint," " lovingly reworked."
• •Use Warm and Passionate Language: Infuse copy with enthusiasm for vintage. Words like "treasure," "gem," "discover," "handpicked with care," "passionately curated" can convey this.
• •Highlight Quality and Curation: Reassure customers about the condition and selection process. Use phrases like "carefully selected for quality," "excellent vintage condition," "our curated collection."
• •Maintain an Authentic Voice: Avoid overly corporate or generic language. Be genuine, perhaps a little nostalgic, and focus on connecting with fellow vintage lovers. If humor fits, use it sparingly and appropriately for the vintage aesthetic. Reflect the idea of "buying an identity, not just a product."

Social Perception

Treasure Trove, Sustainable Choice, Stylish & Hip, Community-Oriented

Copy Examples

• •Headline: Unearth Your Story. Discover Timeless Pieces at Vintage Fabrik. Body: Each item in our collection has a past, waiting to become part of your future. Explore unique, handpicked vintage fashion that’s as sustainable as it is stylish. Wear the change you want to see.
• •Headline: Beyond Trends. Beyond Transitory. Vintage Fabrik. Body: We curate fashion with history, for individuals with style. From iconic denim to one-of-a-kind reworked treasures, find pieces that tell a tale and tread lightly on the planet.
• •Headline: Love Vintage? So Do We. Passionately. Body: At Vintage Fabrik, every stitch, every fabric, every piece is chosen with love and an eye for enduring quality. Join us in celebrating sustainable style that never fades.
• •Headline: Style That Speaks Volumes. Sustainably Sourced. Body: Make a statement without saying a word. Our vintage collection offers more than just clothing; it's a commitment to quality, individuality, and a kinder way to dress. Find your voice at Vintage Fabrik.
• •Headline: The Art of Second Chances. Beautifully Reimagined. Body: Discover the magic of upcycled and impeccably preserved vintage. At Vintage Fabrik, we give timeless fashion a new life, so you can express your unique style, consciously.