Brand Tone

Passionate & Enthusiastic, Conscious & Purposeful, Stylish & Curated, Community-Oriented & Engaging, Authentic & Playful

Brand Values

• •Sustainability
• •Uniqueness & Individuality
• •Quality & Timelessness
• •Community
• •Passion for Vintage

Best Practices

• •Always Weave in Sustainability: Whether subtly or overtly, connect the appeal of vintage to its positive environmental impact. Use phrases like "conscious choice," "fashion revolution," or "give clothes a second life."
• •Emphasize Uniqueness and Scarcity (Authentically): Highlight that pieces are "handpicked," "one-of-a-kind," or "rare finds." This reinforces the special nature of vintage.
• •Use Enthusiastic and Inclusive Language: Words like "discover," "treasure," "join us," "community," and exclamations (used appropriately) can convey passion and welcome customers into the "circle."
• •Keep it Visually Descriptive and Evocative: Help customers imagine the pieces. Use words that appeal to touch, sight, and the story of the garment (e.g., "buttery soft leather," "vibrant 80s print," "timeless silhouette").
• •Stay Authentic and Relatable, Especially on Social Media: While the items are "premium," the tone should remain approachable. Share the team's passion, behind-the-scenes content, and engage genuinely with comments and questions to build a loyal community.

Social Perception

A Go-To Source for Unique Vintage Finds, Eco-conscious and Ethical, Trendy and Fashion-Forward, Engaging and Community-Focused

Copy Examples

• •Instagram Post Caption (New Arrival): Rewind, restyle, repeat Nachhaltigkeit sah noch nie so gut aus. This handpicked 70s denim jacket just dropped, bringing its unique story to your wardrobe. Ready to wear the change? ✨ #VintageCircle #SustainableStyle #UniqueFind #70sFashion #WearTheChange
• •TikTok Video Concept Idea (Pop-Up Promo): (Upbeat, trending audio. Quick cuts of cool outfits, people browsing at a previous pop-up, text overlays) ZÜRICH! Your vintage dreams are calling 📞 Our next Pop-Up is THIS SATURDAY! Expect unique gems, good vibes & your new favorite outfit. Tag a friend who needs to come! 😉 #VintagePopupZurich #SecondhandSwitzerland #FashionRevolution #VintageCircleFinds
• •Website "Our Mission" Snippet: At Vintage Circle, we're more than just a store; we're a movement. We believe fashion can be a force for good. That's why we lovingly handpick unique vintage treasures, giving them a new chapter and reducing fashion waste, one iconic piece at a time. Join us in celebrating style that's conscious, curated, and full of character.
• •Email Subject Line (New Collection): ✨ Fresh Finds Just In! Discover Your Unique Vintage Story with Vintage Circle
• •Instagram Story (Interactive Q&A): (Image of a cool vintage accessory) Styling Q? Drop your vintage fashion dilemmas below! 👇 We're here to help you rock your pre-loved pieces with confidence! #VintageStyling #AskUsAnything #VintageCommunity