Brand Tone

casual, trendy, and energetic

Brand Values

• •Sustainability
• •Uniqueness and Individuality
• •Affordability and Accessibility
• •Community and Engagement

Best Practices

• •Embrace Casual Language: Use contractions, slang, and a conversational tone in your copy. Avoid overly formal or corporate language.
• •Leverage User-Generated Content: Actively encourage and feature customer photos and videos. This not only provides social proof but also reinforces the community aspect of your brand.
• •Stay on Top of Trends: Continue to monitor and participate in relevant TikTok trends and challenges to show that your brand is current and connected.
• •Highlight Your Values: Consistently weave your core values of sustainability and uniqueness into your messaging across all platforms.
• •Engage with Your Audience: Respond to comments, run polls, and ask questions to foster a two-way conversation with your followers. This builds a loyal community around your brand.

Social Perception

The general perception of Vintage By Lex is positive. Customer reviews frequently highlight the uniqueness and quality of the items. The brand is seen as a go-to source for trendy and sustainable vintage clothing. On social media, particularly TikTok, the brand is perceived as current and in-tune with youth culture, often featuring user-generated content and influencer collaborations which boosts its credibility and reach. The high customer review rating of 4.5/5 further reinforces this positive perception.

Copy Examples

• •Your closet called, it's bored. 📞 Level up your look with a one-of-a-kind reworked flannel. Each piece is 100% unique, just like you. Tap the link in bio to shop the drop before it's gone! ♻️ #VintageByLex #SustainableStyle
• •POV: you just found the sickest vintage NASCAR tee. 🔥 All our pieces are hand-picked and reworked to give you that perfect throwback vibe. Which one are you copping? 👇 #VintageFinds #ReworkedClothing #NASCAR
• •Can't decide? Let us do the work. Our Mystery Box is packed with 3 unique vintage pieces, curated just for you. Get ready for a style surprise that's both sustainable and seriously cool. It's like a thrift trip, but better. ✨
• •Tired of fast fashion? Shop slow with Vintage By Lex. We give vintage clothing a new life with our custom reworks. Find unique pieces that tells a story and reduce your carbon footprint. Shop now and get free shipping on all U.S. orders! 🌎
• •🔥 Fresh Drops & Hot Takes 🔥 Hey vintage lover, you asked, we listened. Our new collection of reworked band tees is officially LIVE. These are one-of-one, so when they're gone, they're gone for good. Plus, see how our latest ambassador is styling their VBL gear.