Brand Tone

friendly, inspiring, creative, and community-oriented

Brand Values

• •Creativity & Inspiration
• •Community
• •Quality DIY Products
• •Personal Touch & Small Business Support
• •Giving New Life (Upcycling/Vintage)

Best Practices

• •Always Greet Warmly: Start communications with friendly and inviting language, like "Hello friends!" or "Welcome creatives!" to maintain that approachable feel.
• •Use Encouraging and Empowering Language: Frame descriptions and calls to action in a way that inspires confidence and excitement about creating, e.g., "Unleash your creativity," "Let's make something beautiful together!"
• •Incorporate the "Why": Remind the audience of the joy and satisfaction of DIY and crafting. Connect products to the experience and the end result of personal expression.
• •Maintain a Personal Connection: Where appropriate, use the owner's name (Beth) or a collective "we" that feels personal and reflects the small business, community-focused nature of the brand.
• •Highlight Community and Shared Experience: Regularly mention workshops, tutorials, and the joy of crafting together. Encourage sharing of projects and foster a sense of belonging among customers.

Social Perception

The brand is perceived as a helpful resource for crafters, offering quality products and valuable learning experiences. The owner's personal involvement seems to foster a sense of connection and trust. The offering of workshops and live tutorials positions them as more than just a retailer, but also as educators and enablers of creativity.

Copy Examples

• •Social Media Post (New Product Arrival): "Hello creative friends! ✨ Get ready to unleash your inner artist because our latest shipment of [Product Name] has just landed! We can't wait to see the beautiful things you'll make. Pop by the shop or browse online – let's get crafty together! #VintageBanditsMercantile #DIYJoy #NewGoodies #CraftCommunity"
• •Workshop Promotion: "Ready to learn a new skill or find fresh inspiration? 🎨 Join Beth for our upcoming [Workshop Name] workshop! We'll guide you step-by-step and share all our favorite tips. It's more than a class, it's a creative get-together! Spaces are limited, so grab your spot and let's make something amazing. Link in bio! #VintageBanditsWorkshops #LearnToCreate #CraftTogether #VersaillesKY"
• •Website Homepage Snippet: "Welcome to Vintage Bandits Mercantile, your happy place for all things creative! Whether you're a seasoned crafter or just starting your DIY journey, we've got the supplies, inspiration, and friendly guidance to help you bring your visions to life. Explore our treasures and join our wonderful community of makers!"
• •Email Newsletter Subject Line: "🎨 Inspiration Inside: Your Next DIY Project Awaits, Friend!" Email Body Snippet: "Hey [Customer Name], feeling that creative spark? We've gathered some fresh ideas and highlighted new arrivals we think you'll absolutely love. Plus, don't miss Beth's latest tutorial on [Tutorial Topic] – it's packed with easy-to-follow tips! Let's make this week a masterpiece."
• •Product Description (for a vintage item): "Uncover a piece of the past with this charming [Vintage Item Name]! Imagine the stories it could tell... Now, it's ready for its next chapter with you. Perfect for adding a touch of vintage soul to your home or inspiring your next upcycled creation. #VintageFinds #UpcycledTreasure #StoryToTell #VintageBandits"