Brand Tone

Enthusiastic & Passionate, Community-Focused & Inclusive, Direct & Informative, Nostalgic & Appreciative (of the past), Accessible & Friendly

Brand Values

• •Discovery & Uniqueness: Offering "tesoros únicos" (unique treasures) and "hard-to-find items."
• •Nostalgia & Heritage: Dealing in items from the past, like 90s Barbies and antique ceramics.
• •Community: Actively encouraging people to join their subscriber base and participate in events.
• •Value/Fair Pricing: Mentioning "inmejorables precios" (unbeatable prices).
• •Engagement: Hosting regular events like weekly auctions to keep the audience involved.

Best Practices

• •Embrace Enthusiasm: Use exclamation points (sparingly but effectively), emojis relevant to the vintage/collectible theme (e.g., ✨💎🕰️), and vibrant, positive language.
• •Foster Community: Directly address the audience ("you," "your"), use inclusive language ("we," "our community," "vintage lovers"), and encourage interaction (questions, calls to join).
• •Highlight Uniqueness & Discovery: Emphasize the rarity, "treasure hunt" aspect, and the stories behind the items. Use words like "unique," "rare," "one-of-a-kind," "discovered," "unearthed."
• •Speak the Language of Nostalgia: Reference specific eras (if applicable), evoke memories, and use terms like "retro," "classic," "throwback," "timeless."
• •Be Direct and Action-Oriented (especially for auctions): Clearly state what, when, and where. Use strong calls to action: "Join Live!", "Don't Miss Out!", "Shop Now!", "Discover Treasures!"

Social Perception

The brand is perceived as a source for vintage and collectible items, particularly active in a live, auction-style format on TikTok. There's a positive and active niche community around @vintage88_jmab. Users on TikTok appear interested in the auctions and the types of unique/collectible items offered.

Copy Examples

• •🔥 Don't Miss Out! 🔥 Our WEEKLY Vintage Haul Auction is happening [Day] at [Time]! We've unearthed some incredible retro gems & unique collectibles you won't find anywhere else. Join the Vintage88 family live – who knows what treasure you'll snag? #vintage88 #RetroCool #AuctionFinds #CollectibleCommunity #MustHaveVintage
• •Welcome to Vintage88! Your portal to the past. Discover unique collectibles, timeless vintage fashion, and nostalgic treasures. Join our community of vintage lovers today!
• •Remember these? 😍 Freshly unboxed 90s Barbie collection, ready to find a new home! What was your favorite childhood toy? Share your memories below! 👇 #vintage88 #BarbieGirl #90sNostalgia #ToyCollector #VintageToys
• •Hey Vintage Hunter! 👋 Get ready! Our special Levi's Denim Drop auction is THIS TUESDAY! Curated vintage Levi's pieces that scream iconic style. Exclusive for our community – don't tell everyone! 😉 Link in bio for a sneak peek! #vintage88 #LevisVintage #DenimLovers #ExclusiveAuction #VintageFashion
• •A true whisper from the past. This exquisite antique ceramic piece tells a story of craftsmanship and time. A unique treasure waiting to add character to your home. #vintage88 #AntiqueDecor #CeramicArt #TimelessTreasure #VintageHome