Brand Tone

Passionate and Enthusiastic, Knowledgeable and Informative, Authentic and Sincere, Approachable yet Discerning, Curatorial

Brand Values

• •Authenticity: Prioritizing wines that reflect their origin and the winemaker's personality.
• •Quality: Selecting high-quality wines, often with a focus on artisan production.
• •Sustainability and Natural Practices: Strong emphasis on organic, biodynamic, and natural wines, indicating a respect for the environment and healthier products.
• •Discovery and Emotion: Aiming to offer wines that are original, create memorable experiences, and tell a story.
• •Support for Independent Winemakers: Championing small producers and "vins d'auteur".
• •Transparency: Providing clear information about the wines, including their production methods and certifications.

Best Practices

• •Emphasize Storytelling: Every wine and winemaker has a story. Weave these narratives into product descriptions, blog posts, and social media to connect with customers on an emotional level. Focus on the "why" behind the wine.
• •Use Evocative and Sensory Language: Go beyond simple tasting notes. Use rich, descriptive language that appeals to the senses and paints a picture of the wine's character, origin, and the experience of drinking it. Terms like "vibrant," "expressive," "soulful," "whisper of," "harmony of" can be effective.
• •Maintain a Passionate yet Knowledgeable Tone: Share your expertise and enthusiasm naturally. Educate customers about organic, biodynamic, and natural winemaking processes in an accessible way, highlighting the benefits and the dedication involved.
• •Highlight Authenticity and Craftsmanship: Consistently use terms like "artisan," "independent winemaker," "hand-crafted," "terroir-driven," "natural," "biodynamic," "organic" where appropriate to reinforce the brand's core values.
• •Be "Etonnant" (Amazing/Surprising): Live up to the brand name by introducing elements of discovery and pleasant surprise in your copy. Whether it's an unusual grape, a unique winemaking technique, or an unexpected pairing suggestion, keep the content fresh and engaging.

Social Perception

Trusted Source for Specialty Wines, Expert Selection, Good Quality-to-Price Ratio (Generally), Customer Service Oriented (Mostly), Pioneer in its Niche

Copy Examples

• •Headline: Unearth the Soul of Wine. Discover Artisan Vintages at Vins Etonnants. Body: Forget the predictable. We journey through vineyards to bring you wines with character, crafted by passionate artisans who pour their heart into every bottle. Explore unique, natural, and biodynamic treasures that tell a story. Your next amazing wine awaits.
• •Social Media Post (Instagram - with a picture of a unique wine bottle): Beyond the label, lies a world of emotion. ✨ This isn't just wine; it's the culmination of a dedicated winemaker's dream, the expression of a living terroir. At Vins Etonnants, we seek out these "author wines" – authentic, surprising, and unforgettable. Dare to discover? #VinsEtonnants #ArtisanWine #NaturalWine #WineDiscovery #AmazingWines
• •Email Subject: Taste the Unexpected: New Natural & Biodynamic Arrivals! Email Body: Hello [Customer Name], Ready for a delightful surprise? Our latest selection of hand-picked natural and biodynamic wines has just landed. From vibrant, unfiltered whites to earthy, expressive reds, each bottle is a testament to sustainable viticulture and passionate craftsmanship. Explore the collection and let your palate be amazed.
• •Product Description Snippet (for a specific artisan wine): "Jean Dupont doesn't just make wine; he converses with his vines. This limited-production Gamay, farmed biodynamically on ancient granite soils, sings with notes of wild berries and a whisper of spice. A truly 'étonnant' experience, it’s unfiltered, unfined, and utterly captivating – a pure reflection of nature's artistry."
• •Blog Post Title Idea: More Than Organic: Why We Champion "Vins d'Auteur" and the Stories They Tell. Intro Snippet: "At Vins Etonnants, 'amazing' isn't just in our name – it's our promise. We believe the most astonishing wines come from the hands of dedicated artisans, those who tend their vines with respect and craft their wines with minimal intervention. Join us as we delve into what makes a 'vin d'auteur' so special..."