Brand Tone

Expert & Educational, Passionate & Enthusiastic, Approachable & Convivial, Curated & Quality-Focused

Brand Values

• •Expertise & Knowledge Sharing
• •Passion for Wine
• •Quality & Authenticity
• •Customer Guidance & Satisfaction
• •Conviviality & Sharing

Best Practices

• •Embrace the "Expert Friend" Persona: Write as if you are a knowledgeable friend who is enthusiastic about sharing their passion for wine, rather than being overly academic or purely sales-driven.
• •Lead with Education and Storytelling: For every wine or service, find the narrative. What makes it special? Who is the producer? What can the customer learn or experience? This builds value beyond the price.
• •Use Evocative and Sensory Language (Accessibly): Describe aromas, flavors, and textures in a way that is enticing but not alienating to those less familiar with wine jargon. Connect wine to experiences and emotions.
• •Maintain a Thread of Passion: Let genuine enthusiasm for the world of wine infuse all communications. This authenticity is a key differentiator.
• •Always Offer Guidance: Frame communications around helping the customer – helping them choose, learn, discover, and enjoy. Ensure calls to action are clear and invite interaction (e.g., "Ask us for a recommendation," "Join our next tasting").

Social Perception

Highly Regarded Expert, Trusted Source for Quality Wine, Valued Educator, Positive Customer Experiences

Copy Examples

• •Website Banner/Homepage: "Unlock the World of Wine with Expert Guidance. At Vins et Conseils, Frédéric Pilmes shares his passion and knowledge to help you discover exceptional wines and cultivate your palate. Explore our curated selections and educational experiences."
• •Social Media Post (New Wine Arrival): "Excited to introduce this hidden gem from [Region]! 🍇 [Wine Name] is a testament to [Winemaker's Story/Unique Terroir]. Expect [Flavor Notes] – perfect for [Food Pairing Suggestion]. Let us guide your next delicious discovery! #VinsEtConseils #WineDiscovery #ExpertSelection #NewArrival"
• •Email Marketing (Promoting a Tasting Workshop): "Go Beyond the Label: Join Our Next Wine Tasting Masterclass! 👋 Whether you're a curious novice or a seasoned enthusiast, Frédéric Pilmes will take you on a journey through [Theme of Workshop, e.g., 'The Bold Reds of Bordeaux']. Taste, learn, and share the passion. Limited spots available – book your sensory adventure! [Link]"
• •Product Description Snippet: "More than just a wine, this [Wine Name] is an experience. Crafted with passion by [Producer], it tells the story of its [Terroir/Grape Variety]. Our expert advice? Pair it with [Dish] for an unforgettable moment. We're here to help you choose the perfect bottle for any occasion."
• •Facebook Ad (General Awareness): "Tired of guessing which wine to buy? 🍷 Let Frédéric Pilmes of Vins et Conseils be your trusted guide. We offer a handpicked selection of quality wines, personalized advice, and engaging tasting experiences. Discover your new favorite today! Visit us in Antony or shop online. #YourWineExpert #PassionateAboutWine #QualitySelection"