Brand Tone

Innovative, Scientific, and Passionate.

Brand Values

• •Innovation
• •Quality and Craftsmanship
• •Enhanced Experience
• •Aesthetic and Design

Best Practices

• •Lead with the "Why": Always start by explaining why the oval shape is superior. Use scientific but accessible terms like "turbulence," "aeration," and "unlocking aromas" to build credibility and intrigue.
• •Emphasize Craftsmanship and Quality: Consistently use words like "hand-blown," "artisanal," "unique object," and "masterpiece" to reinforce the premium positioning of the product.
• •Focus on the Ritual, Not Just the Product: Frame the use of the glass as a new, elevated ritual for wine lovers. Use evocative language that speaks to the experience—the "turn," the "vortex," the "revelation" of flavor.
• •Maintain a Confident and Expert Tone: The brand is the inventor of a new category. The copy should reflect this confidence. It should educate customers on a better way to taste wine, positioning itself as an authority.
• •Use Sensory and Evocative Language: Go beyond technical descriptions. Describe the result of using the glass. Talk about "fuller bouquets," "hidden nuances," "smoother finishes," and the "true character" of the wine being revealed.

Social Perception

Given its limited online footprint, Vinoval is perceived as a niche, specialist brand rather than a mainstream name. The perception among those who have encountered it is that of a high-end, innovative company focused on a single, well-engineered product. The absence of a social media presence means the brand's perception is tightly controlled by its own messaging on its website and through select partners like Trusted Shops. It is likely seen as a serious, perhaps exclusive, brand for dedicated wine enthusiasts and those interested in product design.

Copy Examples

• •Don't Just Swirl. Revolutionize. Discover the oval glass that unlocks the true soul of your wine.
• •Crafted by hand and perfected by science. The unique oval shape of the Vinoval glass creates a vortex of aeration with a simple turn, exposing every layer of your wine to oxygen. The result? A fuller bouquet, a more complex palate, and a tasting experience as the winemaker intended. Each glass is a hand-blown masterpiece, designed not just to hold wine, but to elevate it.
• •Our journey didn't start in a vineyard, but with a question: what if a glass could do more? Inspired by the physics of fluid dynamics, we abandoned the traditional swirl for the revolutionary turn. In collaboration with master sommeliers, we created Vinoval—a testament to innovation, craftsmanship, and our passion for the perfect sip.
• •Your wine is hiding secrets. Unlock them with this glass.
• •Symmetry is for water. Wine needs a revolution. Our oval glass uses asymmetry to create turbulence, releasing hidden aromas that a simple swirl leaves behind. It's not just a new shape; it's a new ritual. #Vinoval #WineTasting #Innovation #WineLover #Design