Brand Tone

Enthusiastic & Passionate, Knowledgeable & Educational, Approachable & Friendly, Curated & Quality-Focused

Brand Values

• •Culture & Connection: The core idea that wine ('vinous') is a culture ('cultura') that unites people.
• •Quality & Discovery: Sourcing and offering boutique, fine wines from around the world and unique delicatessen.
• •Knowledge & Education: Empowering customers through wine education and information.
• •Customer Experience: Aiming to provide excellent service and a 'journey of taste,' whether online or in their physical store.
• •Passion: A deep love for wine and a desire to share that with others.

Best Practices

• •Embrace 'Wine Culture': Consistently weave in the idea that wine is an experience, a journey, and a way to connect. Use words like 'discover,' 'explore,' 'journey,' 'share,' and 'culture.'
• •Balance Expertise with Accessibility: Share knowledge and details about wines (regions, grapes, tasting notes) in a way that is informative but not intimidating. Avoid overly technical jargon unless explaining it clearly.
• •Maintain a Passionate Voice: Let the genuine love for wine shine through. Use enthusiastic and inviting language. Words like 'exquisite,' 'delightful,' 'vibrant,' 'discover,' and 'celebrate' can convey this.
• •Be Story-Driven: Briefly share the stories behind the wines, winemakers, or regions when possible. This adds depth and a personal touch beyond just product features.
• •Encourage Interaction & Education: Regularly invite questions, promote WSET courses, and position Vinoultura as a helpful guide in the customer's wine discovery process. Use calls to action like 'Ask our experts,' 'Join our tasting,' or 'Learn with us.'

Social Perception

Vinoultura is likely perceived as a specialized and knowledgeable wine provider in Greece, catering to both enthusiasts and those new to wine. Their commitment to WSET education positions them as a credible source for wine learning. The active and modern presence on platforms like TikTok can help them reach a broader and younger audience, making wine culture more accessible. They are seen as importers of a diverse range of international wines.

Copy Examples

• •Headline: Uncork a World of Flavor with Vinoultura. Body: Ready to explore beyond the usual? At Vinoultura, we handpick unique wines from hidden gem vineyards and celebrated estates across the globe. Let's find your next favorite bottle together! #WineJourney #VinoulturaDiscoveries
• •Headline: Sip, Learn, Love: Your Wine Adventure Starts Here! Body: Curious about Chardonnay? Puzzled by Pinot? Our WSET-certified experts and fun, engaging courses make learning about wine as enjoyable as drinking it. Dive into the world of Vinoultura! #WineEducation #VinoCulture
• •Headline: More Than Just Wine, It's a Culture. Body: At Vinoultura, we believe wine is about shared moments and delightful discoveries. From expressive reds to crisp whites and unique delicatessen to match, we bring the best of global wine culture to your table. #VinoulturaExperience #TasteTheWorld
• •Headline: Perfect Pairings, Expertly Picked. Body: Not sure which wine to choose for your next dinner party or quiet night in? Our passionate team is here to guide you through our curated selection of international wines and artisanal treats. Ask us anything! #WineExperts #Vinoultura
• •Headline: From Our Cellar to Your Glass: A Taste of Passion. Body: For over 15 years, we've journeyed through the world of wine. Now, Vinoultura brings that passion directly to you with carefully selected bottles that tell a story. Discover wines you won't find just anywhere. #BoutiqueWines #VinoulturaPassion