Brand Tone

Passionate, Knowledgeable & Curatorial, Approachable & Friendly, Authentic

Brand Values

• •Origin & Authenticity
• •Quality & Curation
• •Support for Small Producers & Artisan Wineries
• •Passion for Wine
• •Community & Connection

Best Practices

• •Always Emphasize "Origen" (Origin): Whether it's the geographical origin, the producer's story, or the unique character of the grape, weave the theme of origin into your descriptions. Use phrases like "crafted in," "from the valleys of," "the story of this wine begins..."
• •Speak with Passion and Knowledge, but Keep it Accessible: Share interesting details about the wines, producers, or regions, but avoid overly technical jargon unless explaining it clearly. The goal is to educate and inspire, not intimidate.
• •Champion the Producer: Whenever possible, tell a brief story about the winemaker or the winery. Highlighting "pequeños productores" and "viñas de autor" is a key differentiator and should be a consistent narrative thread.
• •Use Evocative Language: Describe the aromas, flavors, and experience of the wine in a way that engages the senses and emotions. Words like "vibrant," "elegant," "robust," "silky," "notes of," can bring the wine to life.
• •Maintain a Consistent Voice Across Platforms: Ensure that the language used on Instagram, your website, email newsletters, and any in-store materials shares the same passionate, knowledgeable, and approachable tone. Develop a simple brand voice guide for anyone creating content.

Social Perception

Specialized & Curated Retailer, Knowledgeable Resource, Community Hub (Local), Trustworthy

Copy Examples

• •Unlock the story in every bottle. At Vinoteca Origen, we journey to the heart of Chilean vineyards to bring you wines with true character and a unique sense of place. Discover your next favorite today. #VinosConHistoria #PequeñosProductores
• •Beyond the label, lies a world of passion. Our curated selection of over 400 wines champions the craft of artisan winemakers. Let us guide you to exceptional sips you won't find elsewhere. Visit us in Vitacura. #ViñasDeAutor #ExpertosEnVino
• •Wine is best shared. Join us for our upcoming tasting event and explore the vibrant flavors from [Specific Region/Producer]. Connect with fellow wine lovers and the stories behind the creators. Link in bio for details! #CataDeVino #ComunidadOrigen
• •Tired of the same old wines? We specialize in hidden gems from Chile's most dedicated small producers. Experience the passion and authenticity in every glass. Explore our new arrivals! #JoyasDelVino #ApoyaLoLocal
• •More than just wine, it's an origin story. From the sun-drenched Chilean terroirs to your table, each bottle we select is a testament to dedication and craft. Find a wine that speaks to you at Vinoteca Origen. #ExperienciaOrigen #WineLoversChile