Brand Tone

approachable, knowledgeable, and passionate

Brand Values

• •Discovery and Curation
• •Quality and Value
• •Education and Experience
• •Customer Connection

Best Practices

• •Tell the Story: Every wine has a story, from its origin to its flavor profile. Share these narratives in product descriptions, social media posts, and blog articles to engage customers on a deeper level.
• •Be the Guide, Not the Gatekeeper: Use an educational and encouraging tone. Offer tips, pairing suggestions, and background information freely. Avoid snobbery and overly technical language that might intimidate newcomers.
• •Showcase Your Passion: Let the genuine love for wine shine through in all communications. Share personal favorites, anecdotes from vineyard visits (if applicable), and the excitement of discovering a new vintage.
• •Highlight Uniqueness and Value: Consistently remind customers what makes vinosg different —the unique selection from regions like Macedonia, the great value, and the personalized service. Use customer testimonials to back up these claims.
• •Foster a Community: Encourage interaction by asking questions, running polls, and featuring user-generated content (with permission). Position vinosg as a hub for a community of wine lovers who enjoy sharing their discoveries.

Social Perception

Vinosg is perceived very positively by its customers, recognized for its unique wine selection, exceptional service, high-quality products, and trustworthiness.

Copy Examples

• •Unlock a World of Flavor. Tired of the same old bottle? We journey off the beaten path to bring you exceptional wines from hidden-gem vineyards across the globe. Discover your next favorite. #VinoSG #WineDiscovery
• •More Than a Wine, It's an Experience. From the sun-drenched hills of North Macedonia to your glass. Each bottle we select has a story. Let us share it with you. Explore our curated collection. #VinoStories #ArtisanWine
• •Your Personal Sommelier is Here. Not sure what to choose? We're more than just a store; we're your guide to the world of wine. Get personalized recommendations and perfect pairings for any occasion. #WineExperts #SGWine
• •The Best Kept Secret in Singapore's Wine Scene. Why settle for ordinary? We specialize in unique, award-winning wines that you won't find anywhere else. Taste the difference quality and passion make. #ExclusiveWines #VinoSingapore
• •Elevate Your Evening. From intimate dinners to celebratory toasts, the right wine makes the moment. Join our exclusive wine tasting masterclass and deepen your appreciation for the craft. Limited spots available. #WineTastingSG #SGEvents