Brand Tone

Irreverent & Playful, Modern & Youthful, Bold & Unconventional, Approachable & Passionate, Slightly Provocative/Edgy

Brand Values

• •Quality & Discovery
• •Accessibility & Unpretentiousness
• •Originality & Creativity
• •Community & Connection (Local Roots)
• •Fun & Enjoyment

Best Practices

• •Maintain the playful, slightly irreverent tone, but ensure it still resonates with a target audience interested in quality wine. Avoid alienating potential customers who appreciate the fun but also seek good products.
• •Continue to inject the founders' personalities and the brand's origin story into the copy. The "three friends" and the "Bureau für Weinangelegenheiten" angles are strong.
• •Keep using vivid, unexpected descriptions for wines (like the Frizzante 3000 comparison to Disneyland and Aqua). Develop unique names for wine packages and special offers.
• •Ensure that the visual elements (website, social media, product photography, merch design) consistently reflect the modern, edgy, and high-quality but fun aesthetic.
• •Whether it's a product description, a social media post, or an email newsletter, infuse humor and a confident, slightly cheeky attitude that defines Vino Infernale. Don't be afraid to be bold with slogans and statements.

Social Perception

Innovative & Fresh, Cool & Trendy, Good Quality, Interesting Selection, Entertaining & Engaging, Locally Known (Munich)

Copy Examples

• •Headline: Your Zoom calls just got 99% less boring. You're welcome. Body: Staring at spreadsheets? Debating another 'synergy'? Sounds like you need an intervention. Or just a really good bottle from Vino Infernale. Problem solved. Inferno averted.
• •Headline: Warning: May cause spontaneous joy and an urge to text your ex (don't). Body: Our Frizzante 3000 isn't just bubbly; it's a full-blown party in a bottle. Think childhood candy meets grown-up decisions. Handle with fun.
• •Headline: Not your grandma's wine. (Unless your grandma is ridiculously cool.) Body: We hunt down wines that tell a story – bold, natural, and anything but boring. From rising star vineyards to our own cheeky creations. Dive in, the water's infernally fine.
• •Headline: Vino Infernale: Officially making Sendling sexier since [Founding Year]. Body: Forget stuffy wine cellars. We're your 'Bureau für Weinangelegenheiten,' slinging top-notch grape juice and cool merch. Because life's too short for bad wine and boring hoodies.
• •Headline: Wine that doesn't take itself too seriously. (But is seriously good.) Body: We're all about kicking back with a glass of something awesome. No complicated jargon, no pinky-lifting required. Just damn good wine for damn good times. Explore our latest obsessions.