Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Knowledgeable & Curated, Authentic & Transparent

Brand Values

• •Quality & Authenticity
• •Discovery & Exploration
• •Personal Connection & Relationships
• •Sustainability & Respect for Tradition
• •Value & Accessibility

Best Practices

• •Tell Your Story Consistently: Weave elements of the brand's origin, passion for Italian wines, and relationships with winemakers into different pieces of content, from the "About Us" page to product descriptions and social media.
• •Use "You" and "We" to Foster Connection: Address the customer directly ("You'll discover...") and use "we" to create a sense of a shared passion and a personal touch from the Vino HK team ("We’ve done the hard work for you...").
• •Be Enthusiastic and Evocative (but Authentic): Use descriptive language that conveys genuine excitement and paints a picture of the Italian wine experience (e.g., "bursting with freshness," "lovely bubbliness," "nutty almond note").
• •Avoid overly technical jargon unless explaining a specific benefit (like "pas dose" meaning drier and crisper).
• •Showcase community events and wine club activities to reinforce community-oriented values.

Social Perception

For the Curious Wine Drinker, Trustworthy & Passionate, Community-Oriented

Copy Examples

• •Discover artisan Italian wines, directly sourced from small, family-run vineyards.
• •Our winemakers are our friends, and their passion is bottled in every drop.
• •Experience the good stuff that rarely leaves Italy, now available in Hong Kong.
• •Join our Vino Wine Club and explore hidden gems with fellow wine enthusiasts.
• •Come and try our delicious small-batch wines at a location near you.