Brand Tone

Passionate, Welcoming, and Knowledgeable

Brand Values

• •Expert Curation
• •Excellent Price-to-Value Ratio
• •The Joy of Discovery
• •Customer-Centric Service

Best Practices

• •Always Address the "Wine Friend": Maintain the "Lieber Weinfreund" spirit in all communications. Use a direct, personal, and welcoming tone ("you," "we," "us") to make the customer feel like part of an inner circle.
• •Lead with Passion, Follow with Value: Start with evocative, passion-filled language about discovery and taste ("infinity of wine," "a story in every sip"). Then, ground it with the promise of fair prices and excellent value to build trust.
• •Champion the Unknown: Actively separate copy for well-known wines versus hidden gems. Frame the discovery of a new wine as a shared secret or an exciting opportunity, reinforcing the brand’s value as an expert curator.
• •Tell the "Why," Not Just the "What": Instead of just listing tasting notes, explain why a wine was selected for the shop. What made it special? What story does it tell? This reinforces the value of expert curation.
• •Bridge the Physical and Digital: Even without social media, the copy should feel connected to the physical store. Use phrases like "From our shop in Benrath to your table" or "The same friendly advice you'd find in our store" to build a cohesive brand identity.

Social Perception

Perceived as a respected, knowledgeable, and fair local wine retailer with an online outlet. It is seen as more traditional than digital, with limited broad online engagement, focusing on direct customer interaction.

Copy Examples

• •Your adventure in wine starts here. Discover our handpicked selection of global treasures and hidden gems, all chosen with passion. Welcome, wine friend!
• •We believe the greatest wines aren't always the most famous. This stunning Spanish Verdejo is one of those secrets we can't wait to share. Expect bright citrus, a beautifully crisp finish, and a story in every sip. More than worth discovering!
• •A few new discoveries we had to share with you...
• •Vinobile is more than a wine shop—it's a journey into the 'infinity of wine'. For over [Number] years, Jörg Theiner has personally curated our collection, seeking out exceptional quality and value from renowned estates and rising stars alike. We believe every bottle has a story, and we're here to help you find your next favorite.
• •Google Ad: Vinobile Düsseldorf | Expertly Selected Wines. Explore a world of wine, from famous classics to exciting new discoveries. Fair prices, passionate advice, and local Düsseldorf service.