Brand Tone

Aspirational yet accessible and friendly, balancing luxury with a straightforward, customer-centric, and conversational style.

Brand Values

• •Quality Craftsmanship
• •Customization and Personalization
• •Customer-Centricity
• •Practical Luxury
• •Family-Run Business Ethos

Best Practices

• •Lead with the Lifestyle, Follow with the Features: Start with the aspirational aspect (the "dream bedroom," the "perfect retreat") before detailing the practical features like storage and materials.
• •Use "You" and "Your": Directly address the customer to make the copy feel personal and focused on their needs and desires.
• •Incorporate Social Proof: Regularly feature customer photos, testimonials, and positive comments in marketing materials to build trust and reinforce the brand's desirability.
• •Maintain a Balance of Aspirational and Accessible Language: Use words like "luxury" and "elegant" but keep the overall tone friendly, clear, and not overly formal. The use of emojis on social media can help with this balance.
• •Emphasize Core Values Consistently: In all copy, weave in the key brand values of UK craftsmanship, customization, and customer-focused service to build a strong and recognizable brand identity.

Social Perception

Largely positive, perceived as stylish, on-trend, high-quality, trustworthy, and desirable, with high customer satisfaction and frequent user-generated content sharing.

Copy Examples

• •Your new home deserves a touch of luxury. ✨ Our handcrafted beds are made in the UK and designed by you, for you. Choose from over 25 fabrics and colors to create your perfect sleep sanctuary. #Vinobeds #DreamBedroom #NewHome
• •The bedroom of your dreams is within reach. This week, enjoy 20% off all our ottoman beds. Style, comfort, and clever storage, all in one. Your perfect night's sleep is waiting.
• •Make a statement without saying a word. Our Kendall Wingback Bed brings timeless elegance to any bedroom. With its grand headboard and bespoke fabric options, it's more than a bed—it's the centerpiece of your personal retreat.
• •We love seeing our beds in their new homes! ❤️ A big thank you to @[customer_handle] for sharing this stunning shot of her new ottoman bed. That's what we call a bedroom glow-up! Tag us in your photos for a chance to be featured. #VinobedsFamily #CustomerLove
• •From box to beautiful in no time! ✨ Our ottoman beds are not only gorgeous but also super easy to assemble. And the storage? A total game-changer! Tap the link in our bio to design yours. #Vinobeds #OttomanBed #StorageHacks #BedInABox