Brand Tone

Passionate, Enthusiastic, Expert, Professional, Approachable, Friendly, Community-Oriented, Results-Driven & Quality-Focused

Brand Values

• •Craftsmanship & Quality
• •Innovation
• •Passion for Automotive Performance
• •Customer Focus & Collaboration
• •Family & Community
• •Expertise & Specialization

Best Practices

• •Always Emphasize Passion and Enthusiasm: Use vibrant language that conveys excitement for automotive performance and custom work (e.g., "high-octane reality," "insane builds," "little weapon").
• •Highlight Expertise and Quality: Consistently mention specialization (Rotary, JDM, titanium), precision, durability, and the high standards of their craftsmanship. Use terms like "expert," "specialist," "premium."
• •Maintain an Approachable and Community-Focused Voice: Even when discussing technical aspects, keep the language accessible. Encourage interaction, share customer stories/builds (with permission), and express gratitude to the community. Phrases like "Let's make it happen together!" or "Come up for a yarn" capture this.
• •Showcase Results and Benefits, Not Just Features: Instead of just saying "custom intercooler," explain how it improves performance or solves a specific problem for the customer. Connect the fabrication work to the "dream car" outcome.
• •Be Authentic and Reflect the NZ Context: Use local slang or references where appropriate (like "wee snippet," "yarn," "Kiwi") if it aligns with their natural communication style, as seen in some social media interactions. This reinforces their New Zealand identity.

Social Perception

Vinnyfab is perceived as a high-skill, specialist fabrication workshop within the New Zealand car scene, particularly known for rotary engine work and titanium fabrication. They are seen as producing top-quality, high-performance custom parts and builds. Customers and enthusiasts on social media appear engaged and appreciative of their work, with positive interactions on platforms like TikTok and YouTube. Their association with "Fab Supply & Co" positions them as a supplier of quality welding gear, further enhancing their image as experts in the field. Mentions in media like NZ Performance Car highlight their status as a leading fabrication workshop.

Copy Examples

• •Headline: Unleash Your Ride's True Potential. Expert Fabrication by Vinnyfab. Body: Dreaming of more power, a unique look, or track-ready performance? At Vinnyfab, we turn automotive dreams into high-octane reality. From custom titanium exhausts to full JDM builds, our passion is precision. Let's build something incredible together. Visit vinnyfab.com. Call to Action: Get Your Custom Quote!
• •Headline: Weld Like a Pro. Gear Up with Fab Supply & Co. Body: As NZ's exclusive Everlast Welders distributor, we know what it takes to lay down perfect beads. Fab Supply & Co stocks the gear we trust and use daily in the Vinnyfab workshop. Top-tier welders, consumables, and expert advice – get yours at fabsupply.co.nz. Call to Action: Shop Welding Supplies!
• •Headline: The Heart of Performance: Vinnyfab Custom Engine Work. Body: Specializing in rotary and high-performance JDM engines, our team, alongside expert engine builders, crafts powerhouses built for precision and durability. Whether it's a fresh build or unlocking hidden horses, Vinnyfab delivers. Call to Action: Power Up Your Build!
• •Social Media Post (Image: Stunning custom exhaust): Text: Titanium art in the making! 🔥 This custom manifold isn't just about looking insane; it's engineered for maximum flow and that signature Vinnyfab performance. What dream part are we building for you next? #Vinnyfab #TitaniumWelding #CustomExhaust #NZCarScene #PerformanceParts Call to Action: DM us your project!
• •Headline: From Our Garage to Yours: The Vinnyfab Story. Body: Born from a passion for cars and a commitment to quality, Vinnyfab is a family business dedicated to Christchurch's performance automotive scene. Friendly advice, expert craftsmanship, and a love for all things fast. Join the Vinnyfab family! Call to Action: Explore Our Builds!