Brand Tone

Approachable, modern, community-focused, inclusive, knowledgeable yet non-elitist, enthusiastic, and passionate.

Brand Values

• •Inclusivity and Community
• •Modernizing Wine Culture
• •Curation and Quality
• •Accessibility

Best Practices

• •Prioritize 'Community' in Your Language: Always use inclusive and welcoming words. Phrases like 'join the community,' 'share with us,' and 'we're in this together' reinforce the core value of togetherness.
• •Speak Like a Passionate Friend, Not a Lecturer: Share knowledge in an exciting and accessible way. Avoid overly technical jargon unless you explain it simply. The goal is to empower your audience, not talk down to them.
• •Keep it Modern and Fresh: Use a contemporary vocabulary and a slightly informal tone. While the subject is sophisticated, the delivery should feel current and relatable to a younger, diverse demographic.
• •Tell the Story: Every wine has a story, and so do the people who make it. Focus on the narratives behind the bottles and the makers to build an emotional connection and highlight the 'culture' in Viniculture.
• •Be Visually Consistent: Ensure the tone of the copy is reflected in the visuals. Use images and designs that are clean, modern, and feature diverse groups of people enjoying wine in relatable settings to support the approachable and community-focused brand identity.

Social Perception

Viniculture is perceived as a niche, emerging brand with a strong aesthetic and a clear mission, attracting customers drawn to its community aspect and modern approach to wine. Its public perception is still growing and not yet widely established.

Copy Examples

• •Wine tasting shouldn't be intimidating. It's about discovering what you love. Our latest curated box is all about bold reds from winemakers who are changing the game. Ready to find your new favorite? #Viniculture #WineCulture #Community
• •More Than a Wine Club. It's a Community. Join Viniculture and explore exceptional wines from independent makers around the world, delivered to your door. One sip at a time.
• •Tired of the same old wine aisle? We are too. At Viniculture, we seek out unique, sustainably-made wines from across the globe. Let us introduce you to the new guard of winemaking. Explore our wine clubs.
• •Hey [Name], ever wonder about the stories behind the wine in your glass? This month, we're celebrating the pioneers—the winemakers who dare to be different. Discover their journeys and taste the passion in every bottle. Explore the collection.
• •For the Culture. This isn't just a sweatshirt; it's a statement. Show your love for a more inclusive, forward-thinking wine world. Soft, comfortable, and perfect for your next tasting.