Brand Tone

Informative & Educational, Trustworthy & Quality-Focused, Accessible & Empowering, Customer-Centric (aspirational), Enthusiastic & Passionate

Brand Values

• •Quality & Purity
• •Affordability
• •Customer Satisfaction & Service
• •Sustainability & Ethical Sourcing
• •Transparency
• •Inclusivity & Diversity
• •Cruelty-Free

Best Practices

• •Prioritize Transparency: Always be upfront about sourcing (where possible and positive), testing methods (like GC/MS for essential oils), and ingredients. If a fragrance oil is "inspired by," state it clearly.
• •Educate and Add Value: Frame product descriptions and social posts around benefits, uses, and DIY possibilities. Offer tips and knowledge freely, positioning VINEVIDA as a helpful resource, not just a seller.
• •Maintain an Enthusiastic Yet Professional Tone: Use language that conveys passion for natural products and their benefits, while ensuring accuracy and avoiding unsubstantiated claims. The tone should be approachable and supportive.
• •Emphasize Quality and Affordability in Tandem: Continuously reinforce the message that VINEVIDA provides access to high-quality oils without the premium price tag, making natural living and DIY projects accessible to more people.
• •Showcase Customer Creations & Stories (with permission): Actively encourage customers to share how they use VINEVIDA products. Featuring these stories can reinforce the DIY/empowerment value and build community, while providing authentic social proof.

Social Perception

Generally Positive: Customers often perceive VINEVIDA as a source for good quality, strong, and affordable essential and fragrance oils, especially for those interested in DIY projects or seeking dupes of high-end scents. The wide selection is a plus. Points of Concern: Some users express disappointment with the longevity or scent throw of certain oils, particularly in diffusers. There are occasional inconsistencies in scent expectations versus actual product. The BBB rating and some customer service complaints on Etsy indicate areas for improvement in handling issues. Some users on forums have questioned the "sketchiness" of the website or had issues with oil performance.

Copy Examples

• •Breathe Easy with VINEVIDA. Our 100% pure, GC/MS tested essential oils are sourced with integrity from around the globe. Experience nature's finest, bottled just for you. #PureEssentialOils #TrustedQuality
• •Unleash your inner artisan! VINEVIDA delivers premium fragrance and essential oils at prices that inspire creativity. Craft your signature soaps, candles, and more without breaking the bank. What will you create today? #DIYwithVINEVIDA #AffordableLuxury
• •Discover the art of aromatherapy with VINEVIDA. Our blog is brimming with expert tips, DIY recipes, and wellness wisdom to help you harness the power of nature. Elevate your well-being, one drop at a time. #AromatherapyExperts #NaturalWellness
• •Bring the escape home. Our 'My Way' inspired fragrance oil transforms your space into a five-star sanctuary. Indulge in luxurious aromas, meticulously crafted for your cold air diffuser. #HotelScents #LuxuryAtHome #VINEVIDAescapes
• •Grow your brand with VINEVIDA. We offer wholesale pricing on an extensive range of high-quality, cruelty-free essential and fragrance oils. Partner with us for ingredients you can trust and service that supports your success. #WholesaleOils #BusinessSupport #EthicalSourcing