Brand Tone

passionate, authentic, and educational

Brand Values

• •Celebration of Sardinian Heritage
• •Quality and Curation
• •Passion for Wine
• •Community

Best Practices

• •Always Tell a Story: Frame every product not just as a wine, but as a piece of Sardinian heritage. Talk about the winery, the family behind it, the specific terroir, and the history of the grape.
• •Use Evocative, Sensory Language: Instead of just "tastes good," use descriptive words that evoke the senses. "Notes of wild berries and Mediterranean herbs," "a crisp, salty finish reminiscent of a sea breeze," or "a velvety texture with elegant tannins."
• •Maintain an Enthusiastic and Educational Voice: Write as a passionate guide, not just a seller. Share interesting facts, pairing suggestions, and cultural context to add value for the reader.
• •Emphasize Authenticity and Origin: Consistently use terms like "Authentic Sardinian," "Vini Sardi," "Island Grapes," and "From the Heart of the Mediterranean" to reinforce the brand's niche and core identity.
• •Engage with Your Community: Ask questions in your social media posts to encourage interaction. When replying to comments and messages, maintain the same friendly, passionate, and knowledgeable tone to build a loyal following.

Social Perception

The public perception of Vineja | Vini Sardi, inferred from its digital footprint, is that of a specialist and reliable retailer for Sardinian wines. Customers on their social platforms appear to be engaged and positive, often inquiring about specific products and vintages. The brand is seen as a go-to source for discovering and purchasing wines that may not be readily available in generalist wine shops. The focus on a specific, celebrated wine region like Sardinia lends the brand an air of authority and trustworthiness.

Copy Examples

• •Some pairings are written in the stars. Our Cannonau Riserva, with its bold, velvety notes of red fruit and spice, meets its match with a slice of aged Sardinian Pecorino. A true taste of our island's soul. What's your favorite Sardinian pairing? #ViniSardi #Cannonau #SardinianWine #Vineja
• •Discover the Sunshine of Sardinia. From the crisp, mineral notes of the coast to the rich, aromatic hints of the Gallura hills, every bottle of our Vermentino tells a different story. Swipe to explore our curated collection and find the perfect white wine to transport you to the heart of the Mediterranean. Shop now on Vineja.it.
• •A Taste of Tradition: The Ancient Grapes of Sardinia Await.
• •Vineja: More Than Wine, It's a Journey to Sardinia. Explore our handpicked selection of authentic Vini Sardi and discover the passion of our island's winemakers.
• •Planning a special dinner? Let us bring the best of Sardinia to your table. For a limited time, get 15% off our Carignano del Sulcis collection—wines as rich and deep as the land they come from. #Sardinia #ItalianWine #Vineja