Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Approachable & Friendly, Quality-Conscious & Curated, Community-Oriented

Brand Values

• •Passion for Wine
• •Knowledge Sharing & Education
• •Quality & Craftsmanship
• •Discovery & Exploration
• •Accessibility
• •Customer Focus/Service

Best Practices

• •Lead with Passion: Always convey a genuine enthusiasm for wine, whether describing a product, an event, or an educational opportunity. Let the love for wine shine through the words.
• •Educate, Don't Intimidate: Share knowledge in an accessible and engaging way. Avoid overly technical jargon unless clearly explained. The goal is to empower and excite customers, not make them feel uninformed.
• •Emphasize Quality and Curation: Highlight the care taken in selecting wines, focusing on craftsmanship, unique origins, or sustainable practices when applicable. This reinforces the value D-Vine offers.
• •Foster a Sense of Discovery: Use language that invites exploration and curiosity. Frame new arrivals or tasting events as opportunities for customers to find their next favorite wine or learn something new.
• •Maintain a Friendly and Welcoming Voice: Even when discussing complex wine topics or professional courses, ensure the language is approachable and encouraging. Create a feeling of community and shared enjoyment.

Social Perception

Trusted Educator, Quality Wine Provider, Enthusiastic & Welcoming, Professional & Reliable

Copy Examples

• •Instagram Post (New Wine Arrival): Uncork a new adventure! 🍇 Our latest discovery from [Region/Winery] has just landed at D-Vine. Expect [brief tasting note - e.g., vibrant red fruit, hint of spice, and a story in every sip]. Perfect for [occasion/pairing]. Swing by the shop or find it online! #DVineAmsterdam #NewWine #WineDiscovery #AmsterdamWine #SupportSmallProducers
• •Facebook Ad (Wine Course): Curious about Chardonnay? Puzzled by Pinot Noir? 🧐 Unlock the secrets of wine with our acclaimed D-Vine Academy courses! Whether you're a beginner or looking to go pro (WSET levels available!), our passionate experts make learning fun and fascinating. Taste, learn, and discover your new favorite. Next course starts [Date]! Link in bio to enroll. #DVineAcademy #WineEducation #AmsterdamEvents #LearnAboutWine #WSET
• •Website Banner (Homepage): D-Vine Amsterdam: Your Journey into the World of Wine Starts Here. Explore unique finds, learn from the best, and share our passion. Shop | Taste | Learn.
• •Newsletter Snippet (Highlighting a Producer): This week, we shine a spotlight on [Producer Name], a small, family-run vineyard in [Region] crafting exceptional wines with true heart and soul. [Briefly describe their philosophy or a unique aspect]. We believe in wines made with love and craftsmanship, and [Producer Name] is a perfect example. Try their [Specific Wine] – available now.
• •Promotional Flyer (In-store Tasting Event): Taste the Passion! Join us at D-Vine for an exclusive evening exploring [Theme, e.g., 'Hidden Gems of Italy']. Our experts will guide you through a curated selection of exceptional wines, sharing stories and tasting notes. An approachable and enjoyable experience for all wine lovers! [Date, Time, Price]. Limited spots – book yours today at d-vine.eu/events. #WineTastingAmsterdam #DVineEvents #AmsterdamFoodie #WineLovers