Brand Tone

Inspirational, Artistic, Sophisticated, Elegant, Trustworthy, Customer-Centric, Approachable, Encouraging, Therapeutic, Calming

Brand Values

• •Originality & Craftsmanship
• •Quality
• •Customer Satisfaction
• •Well-being
• •Accessibility

Best Practices

• •Emphasize Uniqueness and Craftsmanship: Always highlight that the art is '100% handcrafted,' 'original,' and 'made by artists.' Use words like 'unique,' 'one-of-a-kind,' and 'bespoke' to reinforce this core value.
• •Focus on Quality and Sensory Details: Use descriptive language that evokes the quality of materials and the visual/tactile experience of the art. Words like 'premium canvas,' 'vibrant colors,' 'rich textures,' 'stunning detail' can convey this.
• •Maintain a Sophisticated yet Accessible Voice: While using elegant language ('exquisite,' 'elevate,' 'curate'), ensure the overall message is welcoming and inclusive. Avoid overly academic or exclusive jargon. Highlight the joy and ease of acquiring beautiful art.
• •Incorporate the Well-being Aspect: Subtly weave in the therapeutic benefits of art. Phrases like 'create your sanctuary,' 'art that calms,' 'inspires tranquility,' or 'enhances well-being' align with their stated mission.
• •Build Trust Through Transparency and Assurance: Consistently mention key trust factors like 'free worldwide shipping,' 'secure packaging,' 'artist photo approval,' and the '30-day money-back guarantee.' This reassures customers and reinforces reliability.

Social Perception

Positive Quality & Aesthetics, Reliable Service, Unique & Custom, Good Value, Emerging International Brand

Copy Examples

• •Headline: Transform Your Walls, Transform Your Mood. VINCHY ART. Body: Discover original, handcrafted paintings that do more than decorate. Our artists pour passion into every piece, creating unique art that inspires tranquility and elevates your space. Experience the VINCHY ART difference – where quality, creativity, and your well-being are at the heart of all we do.
• •Headline: Art That Speaks to You. Crafted For You. Body: At VINCHY ART, we believe true art is personal. That’s why each painting is 100% handcrafted and can be customized to your vision. Preview your unique piece before it ships, ensuring it’s the perfect expression for your home. Love it, or your money back – guaranteed.
• •Headline: The Luxury of Original Art, Delivered to Your Door. Body: Indulge in the beauty of authentic, textured paintings created with premium materials. VINCHY ART makes owning exquisite, handcrafted art effortless with free global shipping and secure packaging. Unveil a masterpiece that's uniquely yours.
• •Headline: More Than Decor: It's a Feeling. It's VINCHY ART. Body: Our mission is to bring art into your life that calms the mind and delights the senses. From vibrant abstracts to serene Wabi Sabi pieces, find the artwork that resonates with your soul and turns your house into a sanctuary.
• •Headline: Curate Your Escape. With Handcrafted Art by VINCHY. Body: Escape the ordinary with a stunning piece from VINCHY ART. Each brushstroke is a testament to our artists' skill and dedication to creating art that inspires. Explore our collections and find the perfect, high-quality painting to define your space and reflect your unique style.