Brand Tone

Expert and Knowledgeable, Passionate and Enthusiastic, Community-Focused and Friendly, Reliable and Trustworthy, Direct and Honest, Service-Oriented

Brand Values

• •Expertise & Quality
• •Customer Satisfaction
• •Reliability & Integrity
• •Passion
• •Community
• •Heritage & Experience

Best Practices

• •Lead with Expertise: Always ground your copy in the deep knowledge and experience the brand possesses. Use specific examples or mention specialized services (like DR650 modifications) to reinforce authority.
• •Inject Genuine Passion: Let the enthusiasm for motorcycles and power equipment shine through. Use active, engaging language that conveys a love for the products and the lifestyle.
• •Emphasize Reliability and Trust: Consistently mention the quality of products, the skill of the mechanics, and the brand's long history to build confidence and underscore dependability.
• •Foster Community: Use inclusive language ("fellow riders," "our community"). Highlight customer experiences and local involvement where appropriate to make the brand feel approachable and connected.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical details, ensure the tone is friendly and supportive, aiming to help customers make informed decisions rather than just selling to them.

Social Perception

Highly Regarded Experts, Trusted Local Business, Source of Quality Parts and Service, Fair and Competitive, Dedicated to Riders

Copy Examples

• •Headline: Your Adventure Starts Here. Decades of DR650 Expertise. Body: At Vince Strang Motorcycles, we don't just sell bikes and parts; we live and breathe them. Got a DR650 dream build? Our specialist team has been getting it right the first time since '77. Let's make it happen. Call to Action: Talk to a VSM expert today!
• •Headline: Power Through Any Task. Equipment You Can Trust, Service You Can Rely On. Body: From the toughest commercial jobs to keeping your home pristine, find your perfect Husqvarna or Gravely power equipment at VSM. Our accredited mechanics ensure it's always ready when you are. Call to Action: Browse our Power Equipment range.
• •Headline: More Than a Shop. It's the VSM Riding Community. Body: Join generations of riders who trust Vince Strang Motorcycles for unparalleled service, genuine parts, and advice that comes from real-world passion. We're your local Inverell team, dedicated to your ride. Call to Action: Visit us in-store or check out our latest on Facebook!
• •Headline: Unlock Your Bike's True Potential. VSM Workshop & Performance Upgrades. Body: Don't settle for stock. Our seasoned mechanics specialize in transforming your ride, from essential servicing to game-changing suspension upgrades and custom DRZ400 mods. Experience the VSM difference. Call to Action: Book your workshop service now.
• •Headline: Built on Passion, Backed by Expertise. Your Journey, Our Commitment. Body: For over 45 years, Vince Strang Motorcycles & Power Equipment has been the trusted name for quality, integrity, and gold-standard service. We're riders serving riders, offering only the best brands and advice. Call to Action: Discover the VSM legacy – shop online or visit us!