Brand Tone

Elegant, Passionate, Educational, Serene, Meticulous

Brand Values

• •Beauty of Nature
• •Artistic Excellence & Craftsmanship
• •Sharing & Transmission
• •Observation & Patience
• •Humility & Authenticity
• •Tradition & Modern Relevance

Best Practices

• •Embrace Poetic Precision: Use language that is both evocative and accurate. Describe colors, textures, and forms with artistic sensitivity but also with clarity that reflects the meticulous nature of the art.
• •Highlight the 'Why': Consistently weave in the passion for nature and the joy of capturing its beauty. Explain not just how the art is made, but why it matters – the emotional connection, the preservation of beauty.
• •Educate with Elegance: When discussing techniques or courses, maintain an encouraging and inspiring tone. Avoid overly technical jargon unless clearly explained, making the educational aspect feel like an invitation to a beautiful craft.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always aligns with the refined and detailed aesthetic of the artwork. The words should feel as carefully chosen and placed as the brushstrokes.
• •Speak from the Artist's Heart (Authenticity): Whether writing as Vincent or about him, infuse the copy with genuine enthusiasm, humility, and a deep respect for both the botanical subjects and the art form. Let the personal connection to nature shine through.

Social Perception

Master Artist & Expert, Inspiring Educator, Dedicated to His Craft, Internationally Recognized, Source of Beauty and Emotion

Copy Examples

• •Instagram Post (Image: Close-up of a delicate watercolor flower): Discover the soul of a petal. Each brushstroke a meditation, each color a whisper of nature's poetry. Join me in exploring the timeless elegance of botanical watercolor. #VincentJeannerot #BotanicalArt #WatercolorPassion #ArtisticDetail #NatureCaptured
• •Facebook Ad (Video: Short time-lapse of him painting): Unlock the secrets of botanical art. Learn the meticulous techniques to bring flora to life with Vincent Jeannerot's online courses. From the first delicate wash to the final intricate detail, transform your passion into artistry. Enroll today and cultivate your creativity. [Link] #AquarelleBotanique #ArtWorkshop #LearnToPaint #VincentJeannerotMasterclass
• •Website Banner (Image: Collection of his artworks): Vincent Jeannerot: Where Nature's Ephemeral Beauty is Immortalized in Watercolor. Explore the Gallery | Discover Courses | Read the Books.
• •Product Description (For a print): Capture the serene elegance of the Iris. This fine art print, a reproduction of an original watercolor by Vincent Jeannerot, reveals every intricate detail and subtle hue, embodying a deep reverence for nature's perfect design. A timeless piece for the discerning art lover.
• •Email Newsletter Snippet (Announcing a new book/course): Dear Art Enthusiast, I'm delighted to share my latest journey into the heart of the botanical world. [Book Title/Course Name] is an invitation to observe more deeply, paint more passionately, and connect with the profound beauty that surrounds us. Explore with me. Warmly, Vincent Jeannerot.