Brand Tone

Passionate & Enthusiastic, Informative & Educational, Customer-centric & Service-Oriented, Confident & Authoritative, Modern & Accessible

Brand Values

• •Quality
• •Sustainability/Eco-friendliness
• •Convenience & Practicality
• •Accessibility & Value
• •Passion for Wine
• •Customer Satisfaction
• •Innovation
• •Tradition & Regionality

Best Practices

• •Always Emphasize Quality and Passion: Whether describing a product or an offer, the copy should convey a genuine love for wine and a commitment to high standards. Use descriptive, evocative language that speaks to the sensory experience of wine.
• •Highlight the "Smart Trio": Convenience, Value, and Sustainability: These are key differentiators for Bag in Box and should be woven into messaging. Explain *how* it’s convenient (stays fresh, easy to pour), *how* it offers value (more wine, less cost per glass), and *how* it’s sustainable (less packaging, reduced carbon footprint, planting trees).
• •Be Informative and Educational (Not Preachy): Share knowledge about wine regions, grape varietals, food pairings, and the benefits of the Bag in Box format. Avoid jargon where possible, or explain it clearly. The goal is to empower the customer.
• •Maintain a Helpful and Accessible Voice: Copy should feel approachable and customer-focused. Phrases like "Chat with our Sommelier" or "How can we help you choose?" reinforce this. Ensure calls to action are clear and the purchasing process sounds simple.
• •Showcase Variety and Expertise: Remind customers of the extensive selection ("over 300 types," "Italian and international") and the expertise behind the curation (sommeliers, oenologists). This builds trust and positions the brand as a go-to authority in the Bag in Box space.

Social Perception

Positive Customer Experiences, Specialized Niche Player, Limited Broader Public Awareness, Trustworthy

Copy Examples

• •Uncork Quality, Unlock Value. Discover the Bag in Box Revolution. Tired of half-empty bottles and wasted wine? GimmeWine brings you artisan wines in a smart, eco-friendly format that keeps your wine fresh for weeks. Explore over 300 exquisite Italian and international selections. Great taste, zero waste.
• •Passion Poured. Quality Sealed. Your Favorite Wine, Reimagined. At GimmeWine, our sommeliers handpick every Bag in Box wine, ensuring exceptional quality from renowned vineyards. Experience the convenience, sustainability, and incredible value. Plus, we plant a tree with every order!
• •From Tuscan Hills to Your Table, Fresher for Longer. Imagine savoring a glass of authentic Sangiovese tonight, and another just as fresh next week. With GimmeWine's Bag in Box, it's possible! Explore regional Italian gems and global varietals, all delivered to your door. Quality wine, practically packaged.
• •More Wine to Share, Less Waste to Worry About. Hosting a dinner? Or just enjoy a glass nightly? GimmeWine's Bag in Box is your perfect partner. Enjoy 3 or 5 liters of premium wine that stays fresh after opening, offering more sips and less environmental impact than traditional bottles.
• •The Sommelier's Secret? Exceptional Wine Doesn't Always Need a Cork. Discover why connoisseurs are embracing Bag in Box. GimmeWine offers curated, high-quality wines that preserve their bouquet and taste, glass after glass. Chat with our sommelier for personalized recommendations and elevate your everyday wine experience.