Brand Tone

Trustworthy, Reliable, Nutritious, Health-Conscious, Innovative, Modern, Community-Oriented, Responsible, Approachable, and Friendly

Brand Values

• •Quality
• •Responsibility
• •Innovation
• •Integrity and Transparency
• •Respect
• •Customer-Centricity
• •National Pride/Vietnamese Heritage

Best Practices

• •Maintain a Balance between Heritage and Modernity: Acknowledge Vinamilk's long-standing trust and Vietnamese roots while infusing copy with language that reflects its forward-thinking approach, technological advancements, and appeal to younger generations.
• •Avoid greenwashing and focus on genuine impact and commitments.
• •Adapt Tone for Different Channels and Audiences (Slightly, While Maintaining Core Identity): While the core values and trustworthiness should remain, the expression might be slightly more playful or energetic on TikTok targeting youth.
• •Emphasize product quality and nutritional benefits.
• •Showcase CSR programs and sustainability efforts.

Social Perception

Trusted Household Name, Leading Vietnamese Company, Focus on Health and Nutrition, Increasingly Eco-Conscious, Modernizing Brand

Copy Examples

• •Vinamilk: Nourishing Vietnam for generations with trusted quality and wholesome goodness.
• •Discover Vinamilk's innovative dairy solutions, crafted with cutting-edge technology for a healthier tomorrow.
• •Vinamilk is committed to a sustainable future. Join us on our journey to Net Zero 2050.
• •From our farms to your family, Vinamilk delivers the freshest, most nutritious dairy products.
• •Experience the delightful taste of Vinamilk's new Delight ice cream, perfect for sharing smiles.