Brand Tone

approachable, knowledgeable, and passionate

Brand Values

• •Quality and Authenticity
• •Expertise and Experience
• •Family Heritage
• •Customer Focus
• •Sustainability
• •Passion for Wine

Best Practices

• •Embrace Storytelling: Weave the family history and the journey of wine selection into your descriptions and posts. Share the "why" behind the wines you choose.
• •Highlight Expertise with Humility: Share your extensive knowledge in an accessible way. Avoid overly technical jargon unless explained, ensuring everyone feels welcome to explore Italian wines.
• •Use Rich, Evocative Language: Describe the wines in a way that engages the senses, painting a picture of the taste, aroma, and origin, just as you do in your detailed product descriptions.
• •Maintain a Personal, Familial Touch: Continue to refer to the family aspect where appropriate. Use "we" and "our family" to reinforce the personal commitment behind the brand.
• •Be Passionate and Authentic: Let your genuine love for Italian wine shine through. Authenticity builds trust and resonates with customers who share that passion.

Social Perception

reliable source for high-quality Italian wines, knowledgeable staff, the variety of wines, and good service. Experts in the field, capable of offering excellent recommendations. The family aspect appears to resonate well, adding to their trustworthiness.

Copy Examples

• •Headline: Unlock Italy's Vineyards, One Sip at a Time. Body: For over 30 years, our family has journeyed through Italy, handpicking exceptional wines so you can experience the true essence of Italian craftsmanship. Discover your next favorite bottle with Vinai Del Borgo.
• •Social Media Post: From the sun-drenched hills of Tuscany to the volcanic slopes of Sicily, every bottle we select tells a story. What Italian wine adventure will you embark on today? Share your #VinaiDelBorgo moments!
• •Product Description Snippet (for a Barolo): Experience the soul of Piedmont with this majestic Barolo. Decades of our family's passion and expertise have led us to gems like this – expect bold tannins, enchanting notes of rose and cherry, and a finish that lingers like a cherished memory.
• •Email Subject: A Taste of Our Family's Italy, Delivered to Your Door. Email Body Snippet: At Vinai Del Borgo, wine is more than a business; it's our heritage. We're thrilled to share our latest curated selection, chosen with the same care and passion we've poured into our Enoteca for generations.
• •"About Us" Page Excerpt: We're not just wine traders; we're storytellers, connecting you to the heart of Italy through its most celebrated wines. Our family's expertise, built over 30 years, ensures every bottle from Vinai Del Borgo is an authentic experience.