Brand Tone

Celebratory, Empowering, Chic, Aspirational, Inclusive, Positive, Vibrant, Sophisticated, Knowledgeable, Accessible, and Inspiring.

Brand Values

• •Inclusivity and Celebration
• •Quality and Authenticity
• •Health and Wellness
• •Innovation and Fearlessness
• •Style and Glamour

Best Practices

• •Focus on the Positive: Instead of focusing on the "no" or "free" (no alcohol, guilt-free), frame the message around what the customer gains: the full flavor, the ability to celebrate freely, a clear morning, and an inclusive experience.
• •Use Evocative, Sensory Language: Describe the taste and experience with rich adjectives. Words like "crisp," "fresh," "fruity," "elegant," "balanced," and "fine bubbles" are used effectively in current reviews and should be mirrored in brand copy.
• •Lead with Celebration and Inclusivity: The core message is that VINADA allows everyone to be part of the celebration. The copy should consistently reflect this empowering and inclusive stance.
• •Educate on Quality: Briefly explain the de-alcoholization process and the use of real wine grapes. This justifies the premium positioning and builds trust by differentiating it from simple sparkling juices.
• •Maintain a Chic and Confident Tone: The copy should always feel sophisticated, stylish, and self-assured. Avoid language that sounds apologetic about being non-alcoholic. The brand's attitude is one of a proud, superior choice, not a mere substitute.

Social Perception

Overwhelmingly positive, perceived as one of the best-tasting non-alcoholic sparkling wines available, often indistinguishable from alcoholic counterparts. Praised for being balanced, crisp, and having a full mouthfeel with quality bubbles. Seen as a high-quality, "restaurant quality" alternative that successfully mimics the aroma, flavor, and celebratory feeling of traditional sparkling wine. Elegant packaging enhances the premium perception, and superior quality justifies its higher price point.

Copy Examples

• •Don't just raise a glass. Raise your standards. Our Sparkling Chardonnay offers all the sparkle, taste, and celebration of a premium wine, with none of the alcohol. Here's to moments that are bubbly and bright, on your own terms. #VINADA #SparkleFreely #NonAlcoholic
• •The Full Wine Experience. 0% Alcohol.
• •Wellness and wine can coexist. VINADA is premium, vegan, and low-calorie non-alcoholic wine, so you never have to choose between a great night and a great morning. Celebrate life, guilt-free.
• •Crafted from Chardonnay grapes in the esteemed Languedoc region of France, our Crispy Chardonnay is a symphony of crisp apple, fresh melon, and bright citrus notes. We preserve the authentic soul of the wine through a unique de-alcoholization process, delivering a truly sophisticated, alcohol-free sparkling experience.
• •Ready for a bubbly weekend? Your alcohol-free celebration awaits.