Brand Tone

Warm, inviting, and comforting, with a focus on creating a cozy and relaxing atmosphere.

Brand Values

• •Comfort
• •Relaxation
• •Quality
• •Craftsmanship
• •Natural Ingredients

Best Practices

• •Use warm and inviting language to create a sense of comfort and relaxation.
• •Incorporate sensory details related to scent and ambiance to evoke emotions.
• •Highlight the craftsmanship and quality of the wax melts to build trust.
• •Share customer testimonials and stories to showcase the positive experiences.
• •Maintain a friendly and approachable tone in all communications to foster a sense of community.

Social Perception

Village Wax Melts aims to be perceived as a trusted and reliable brand that offers high-quality, handcrafted wax melts that create a warm, inviting, and comforting atmosphere in people's homes. It wants to be seen as a brand that values craftsmanship, natural ingredients, and customer satisfaction.

Copy Examples

• •"Transform your home into a sanctuary of soothing scents with our handcrafted wax melts. Each fragrance is carefully blended to create a unique and comforting ambiance."
• •"Experience the joy of a beautifully scented home without the flame. Our wax melts are a safe and convenient way to enjoy your favorite fragrances."
• •"Indulge in the simple pleasure of a perfectly scented space. Our wax melts are made with natural ingredients and infused with essential oils for a long-lasting and authentic fragrance experience."
• •"Create a cozy and inviting atmosphere in your home with our wide selection of wax melts. From floral and fruity to woodsy and spicy, we have a fragrance for every mood and occasion."
• •"Discover the art of fragrance layering with our wax melts. Mix and match your favorite scents to create a custom aroma that is uniquely yours."